If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started.
In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to plan and budget for video. You will learn how to pull together all of the elements that go into production and what will drive up your budget. You’ll also learn how to avoid common pitfalls.
And, if that isn’t enough, Cindy created a video marketing checklist for our readers to help you get your video marketing plan started.
Video by: The Pulse
Download the video marketing checklist (PDF)
Meet Expert: Cindy Matalucci
Cindy is the founder, executive producer and host of The Pulse, an interview style marketing company. She will come to your event or business, try your products and services on camera, talk to some of your best clients, and give your potential customers an inside view of your company. The Pulse is all about fun, and making your video an interactive, natural experience. Instead of talking to a camera, clients have a real conversation with Cindy, in a relaxed setting, with a tailored set of questions to target potential clients.