Browsing Category

Social Marketing Strategy

How to Get Followers on Instagram Like a Digital Agency Expert

November 12, 2018

Reaching your fans online is tougher than you’d think. With brands slowly sliding down the rank of social media newsfeeds, I recommend these tactics to grow your Instagram following. Trying to grow your brand’s Instagram following is an uphill battle. It is a common occurrence for an account to grow rapidly over the first couple…

Continue Reading...

Share

Four Strategies for Using Instagram Stories that Lead to Sales

October 26, 2018
using instagram stories

Using Instagram Stories can help grow your business from engagements to sales. Use these four strategies from expert marketer, Jen Conger. These are the three frustrations I hear from business owners using Instagram to promote their products or services: It’s not actually driving any sales There’s an overall lack of engagement It’s a struggle to…

Continue Reading...

Share

Five Blogger Outreach Tips to Find the Perfect Influencer

February 12, 2018
blogger outreach

Blogger outreach can be challenging. When it comes to finding an influencer to partner with your brand, your options are many. Popular bloggers deal with a barrage of offers making it a competitive environment. Finding the perfect fit can take hours of work, and once you find them there is no guarantee it will all…

Continue Reading...

Share

Five Tips for Fitness Marketing in the New Year

December 26, 2017
Tips for Fitness Marketing in the New Year

December 26th starts a whole new season of purchasing. Consumers have eaten their fill and are regretting it. I’m talking about the resolution season. The time of year everyone vows that this is the year they better themselves. Many of these resolutions involve fitness and health goals. We have all seen the tried and true…

Continue Reading...

Share

Social Media Marketing Trends Taking Off in 2018

December 5, 2017
social media marketing trends, 2018, digital marketing

Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…

Continue Reading...

Share

How Today’s Brands are Using Snapchat Marketing to Reach Millennials

October 18, 2017

Since its launch back in 2011, Snapchat has carved a place as being the top social media app for the millennial generation. Quickly edging out notable competition like Vine, and momentarily Instagram and Facebook, this addicting platform has everyone under 25 doing it for the “snap.” Over the years Facebook quickly evolved to copycat Snapchat’s…

Continue Reading...

Share

Six Powerful Marketing Trends from SXSW 2017

March 24, 2017
SXSW 2017

Marketers, VR enthusiasts, celebrities, musicians, and even gamers flock to Austin, Texas each spring for the South by Southwest Conference & Festivals. Sessions, sponsor activations, and events revolve around interactive, film, music and new to 2017, gaming. From VR cinemas to fashion moguls talking social media, to the effects of storytelling on your brain, here…

Continue Reading...

Share

34 Digital Marketing Trends to Watch in 2017

January 18, 2017

What’s next in digital? Being a successful marketer challenges us to stay on top of what’s currently trending and how users are behaving in the digital environment.. The team at Fandom Marketing has curated a list of 34 digital marketing trends across credible sources to help guide your strategy as you begin a new year.…

Continue Reading...

Share

The Benefits and Pitfalls of Advertising on Pinterest

September 27, 2016
pinterest advertising tips

By: Drew Wilkinson The visual discovery and ‘bookmarking’ platform Pinterest hit 100 million monthly active users back in 2015, the same year that it began selling ads, or “promoted pins” on the site. Since then Pinterest has been working consistently to improve the ad platform (necessary in a competitive and evolving space) and look set…

Continue Reading...

Share

Trending Hashtags and Instagram Filters for Summer Months

May 17, 2016
iphone beach photo sunset

Chances are you’re counting down the days until Memorial Day Weekend and the official kickoff of summer. The three months between summer’s holy grail holidays of Memorial and Labor Day are a prime season for marketers. Your audience is generally out enjoying warmer weather, traveling, attending parties, and more. Now is the perfect time to…

Continue Reading...

Share