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Three Proven Ways to Generate Leads from Social Media

April 12, 2017
Wishpond Lead Generation Funnel

Social media gets a pretty bad rap when it come to generating leads. But I want to posit to you that it’s not social media’s fault. It’s us marketers fault. The main problem is that we try to market on social media in the same way that we market everywhere else. And therein lies the…

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Growing an Enterprise Video Program with NetApp’s Linda Henry

March 3, 2015
Growing an Enterprise Video Platform, Interview with NetApp's Linda Henry

This month’s featured expert is Linda Henry, Chief Editor at NetApp, an enterprise storage and data management provider. Linda has been immersed in the world of online video since it was invented. In 1999 she started a dot com that was an interactive story video series. True to her pioneering spirit, she cut off all…

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How AMA San Diego Creates Authentic Content For Niche B2B Audiences

February 10, 2015
Creating authentic B2B content and social media. Expert interview with Shelley Callahan.

This month we’re interviewing a dynamic marketer who inspires many other marketers through her leadership as President of the San Diego chapter of American Marketing Association. Shelley Callahan is the VP of Marketing for Advanced Particle Therapy (APT), a proton therapy center development company. A top player in San Diego’s sizzling biotech industry, APT develops…

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The Do’s and Don’ts of YouTube Influencer Outreach

December 9, 2014

Video is a trending media format that will grow in importance in 2015. In this interview you’ll learn about insider tactics for working with YouTube influencers to promote your products on video. This month we feature Jennifer DeYoung who recently joined global lifestyle and fitness brand Tone It Up as their digital media manager. You…

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Sharp HealthCare Shares Insights on Award Winning Social Media Program

October 6, 2014

This month we are pleased to feature April Le, digital producer for Sharp HealthCare. Sharp is among the largest hospital systems serving the San Diego region. In 2013, April’s team was recognized by the Greystone Best in Class Awards receiving the Gold Award for Best Execution of Social Media Tactics and the Bronze Award for Best Use of…

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How Broadcast Company Of The Americas Merged Radio With Social Media

September 9, 2014

This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090 kHz: The Mighty 1090, sports radio (Flagship home of the San Diego Padres) XHPRS-FM 105.7 MHz: 105.7 MAX…

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How Qualcomm Connects with Niche B2B Audiences in Social Media

August 19, 2014
Ashley Riggs-Zeigen_Expert Series

As marketers, we know how important it is to reach our “real audience” in social media. It seems everyone and their grandma (literally) is on social media, but they aren’t all using it in the same way. Engaging a niche audience can be tricky and that’s why we are excited to feature Ashley Riggs-Zeigen, staff coordinator for…

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