Instagram is a place to discover the world. With 600 millions users and counting, Instagram is the perfect platform to drive engagement in a world where visual content is an essential piece of event marketing. For that reason, we’re sharing our favorite downtown San Diego Instagram spots for you to create new exciting content while…
Conferences give you and your team the opportunity to network with leaders in your industry and learn about the latest innovations you need to know to stay current. But how can you meet the people you want to in a group of several hundred or even several thousand? Social media can be used to enhance…
Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…
Social media has been around for less than 15 years but it is quickly changing the way we all gather news, information, and communicate with each other, particularly with attending events. Have you noticed the increased usage of hashtags for industry conferences, sporting events, fashion shows, and other types of events? It is quickly becoming…
Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…
Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event. I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have blossomed over the years – social customer experience, social advertising, influencer outreach, social media for non-profits… But nothing…
Social media has become an essential and invaluable tool for corporate events. If you ask me, it’s been a complete game changer to the way we look at events today. Social media for events can be used to cover just about every stage of the planning process in a very engaging, and for the most…
If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to…
We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer…
Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer days to shop this holiday season as Thanksgiving falls on the final days of the month this year.…
