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Always Be Yourself, Except on Halloween

October 31, 2013

Do you ever feel like the people you meet online aren’t who they are in real life? Halloween is a free pass to be someone else for a day and have fun at it. But we all know that when it comes to interacting online we want authenticity. The internet tends to leave us with…

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3 Tips to Go Green at Work

April 22, 2013
go green at work

It’s Earth Day! And, in honor of Mother Nature, I wanted to share a few tips on how we can all save the planet one step at a time. You are already on the right track if you’re using social media to communicate with clients, customers and staff. Truly, sustainability and social media have a…

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If a Unicorn Checked in on Foursquare

March 14, 2013

He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…

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Unicorn ROI: Return on Imagination

March 7, 2013
social influence

He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…

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What a Unicorn Would Wear to Attract Followers

February 28, 2013

He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…

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Influential Unicorn Sparkles on Instagram #nailart

February 21, 2013

He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…

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Happy Valentine’s from the Most Influential Unicorn

February 14, 2013
The Most Influential Unicorn In The World #InfluentialUnicorn

He’s the steed of choice for Isaiah Mustafa. He never works in real time, only in imaginary time. He likes every post on Facebook. And follows everyone back on Twitter. His rainbow cupcake board on Pinterest has over 1 million followers. He has Klout expertise for: sparkles, rainbows, magic and cake. And every time he…

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Amazing Social Media Statistics from 2012 [infographic]

January 24, 2013
social-media-statistics

It’s not enough to say 2012 was a good year for social media. It was an amazing year. As marketers we embarked on many new experiences from curating photo boards for Pinterest, to arming employees with iPhones to join the Instagram mobile photo movement. I was delighted to come upon this infographic inspired by a…

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