Instagram is a place to discover the world. With 600 millions users and counting, Instagram is the perfect platform to drive engagement in a world where visual content is an essential piece of event marketing. For that reason, we’re sharing our favorite downtown San Diego Instagram spots for you to create new exciting content while…
Conferences give you and your team the opportunity to network with leaders in your industry and learn about the latest innovations you need to know to stay current. But how can you meet the people you want to in a group of several hundred or even several thousand? Social media can be used to enhance…
Social media has been around for less than 15 years but it is quickly changing the way we all gather news, information, and communicate with each other, particularly with attending events. Have you noticed the increased usage of hashtags for industry conferences, sporting events, fashion shows, and other types of events? It is quickly becoming…
Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…
Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event. I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have blossomed over the years – social customer experience, social advertising, influencer outreach, social media for non-profits… But nothing…
Social media has become an essential and invaluable tool for corporate events. If you ask me, it’s been a complete game changer to the way we look at events today. Social media for events can be used to cover just about every stage of the planning process in a very engaging, and for the most…
