Learn how to style your video and photos to create evergreen content with a lasting impression. Find a checklist to incorporate into your shot list, styling tips, and ways to make your content last for years without looking dated. At times it seems like the importance of creating new content is all you ever hear…
Facebook Live is a great way to get seen by your fans and followers. Join the live video revolution with these Facebook live marketing tips for your business. Learn to broadcast to your fans with no fear. Live video in social media has been around long before Facebook made it popular. Periscope was a pioneer,…
Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…
Video is a trending media format that will grow in importance in 2015. In this interview you’ll learn about insider tactics for working with YouTube influencers to promote your products on video. This month we feature Jennifer DeYoung who recently joined global lifestyle and fitness brand Tone It Up as their digital media manager. You…
The week in social media news hand-curated by your friends at Fandom Marketing. This week the iOS 8 update means big changes for Facebook and Twitter profiles. Facebook also announces its hub for media outlets, Facebook media, as well as changes to your newsfeed. Which Media Budgets Are Being Cannibalized to Fund Video Ad Spending?…
By: Morgan Quinn You don’t need to spend a small fortune or hire a pricey agency to create great video marketing content. In fact, when it comes to video content marketing, less is often more. If you aren’t sure if now is the time to dive into video marketing, consider this: 26% of Internet users…
How many times have you heard the words “let’s make a viral video” in a meeting? Marketers get caught up in making the mistake that every video made for the Internet is going to go viral. It is not and it will not. Not likely, anyway. That’s a trap. With 100 HOURS of video uploaded to YouTube EVERY MINUTE (YouTube, May 2014),…
If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to…
We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer…
By: Michelle Smith The tech world is constantly changing. But right now, it’s heading in one significant direction: mobile. Mobile devices are initiating a total entertainment takeover. More than half of Americans use smartphones in 2013, while 35% own tablets. Recent studies show that one in three children use mobile phones and tablets before they…
