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Twitter For Business

Improve Brand Visibility With The New Twitter Design

May 20, 2014
Twitter for Business

You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should be taking advantage of. Today we’re going to look at what’s new and how your brand can benefit…

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Now Anyone Can Advertise on Twitter, Here’s a Crash Course

May 16, 2013
Twitter for Business

On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…

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How Retailers Can Leverage Social Media For A Successful Black Friday

November 7, 2012

Strap in, let’s go. Black Friday, the biggest day of the year for retail, is upon us. The retail environment is becoming noisier and more competitive as it seems the holidays are starting earlier each year. I noticed full out Christmas displays in Macy’s, Ace Hardware, and other stores as early as mid-October. Radio Shack’s…

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Twitter Advertising Tips for Small Businesses

October 10, 2012
Twitter for Business

Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities. Twitter advertising can be good if your social media objectives are to build more awareness or simply gain…

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Twitter Talk

August 23, 2012
Twitter for Business

Today I’m presenting “Twitter in 20” to San Diego’s Rotary Club 33. Here’s my presentation covering Twitter Talk: Twitter definitions The do’s for success on Twitter How it helps businesses Hopefully I’ll motivate a few business owners who’ve been hesitant to use Twitter to go for it!

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Twitter Guidelines Most People Don’t Know About

July 26, 2012
Twitter for Business

Twitter is well-known for being loosie goosie when it comes to rules. Marketing on Twitter is much simpler than Facebook. Brands have no restrictions and anyone can freely use it as long as they don’t violate trademarks. If you ask people why they Tweet it’s open for interpretation. You make it what you want. Historically…

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Unique Ways Twitter Is Great For Marketing Your Business

May 29, 2012

Facebook and Twitter are marketing staples for business. It can be difficult to make a distinction between the two and how each functions to meet a business’ objectives. And, as Facebook becomes more and more mainstream, marketers become more and more comfortable with it. To the point of overlooking Twitter’s value. Facebook is for fans.…

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5 Rules Of Engagement For Brands On Twitter

February 27, 2012
Twitter for Business

Tweeting is easy they say. It only takes about sixty seconds to create a profile then write a one or two sentence post. And, once you’re in there are all kinds of built-in features prompting you to “follow your interests” and “connect” with others. For brands, the question isn’t one of complexity it’s positioning and…

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A Fool Proof Twitter Follow Back Strategy to Build Quality Audience

March 23, 2011
Twitter for Business

There’s clearly not a standard set for Twitter netiquette of who you “should” follow back. I hear the debate going to this day and we’ve now hit its 5 year anniversary. Whooo congrats Twitter! #youvechangedtheworld I personally do not subscribe to the rule that I should follow back everyone that follows me. This lends to…

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