Video is the Next Big Thing in Marketing [Video Blog Part 1]

April 29, 2014
Cindy Matalucci Video Marketing Expert

We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer to “what’s next” is video.

Here are five mind blowing video stats to prove it:

  • Online video users are expected to double to 1.5 billion in 2016. (Cisco)
  • Professionally produced video optimized for eCommerce outperforms UGC video by 30%. (Comscore, 2012)
  • Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase. (Comscore, 2010)
  • Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia)
  • More than 1 billion unique users visit YouTube each month and watch over 6 billion hours. (Youtube)

Brands With Fans decided to explore the topic with expert Cindy Matalucci of The Pulse, an interview style video marketing company where she is the founder, executive producer and host. What better way to do it than with our first ever video blog! In this three part series Fandom Marketing founder & Brands With Fans editor in chief, Melonie Gallegos interviews Cindy to uncover ways video can benefit your marketing plan. Be sure to subscribe to our blog in the top right to get the next episode.

In part one below you will learn the benefits of video marketing, where video fits in today’s marketing mix, how to make your brand more engaging with video, the difference between unproduced video for social media, and ways to leverage it for PR.

Video by: The Pulse
Watch Part 2 →

Meet Expert: Cindy Matalucci

cindy matalucci
Cindy, the found, executive producer and host of The Pulse, an interview style marketing company. She will come to your event or business, try your products and services on camera, talk to some of your best clients, and give your potential customers an inside view of your company. The Pulse is all about fun, and making your video an interactive, natural experience. Instead of talking to a camera, clients have a real conversation with Cindy, in a relaxed setting, with a tailored set of questions to target potential clients.

Want to be featured next? Fandom is looking for social marketing rock stars to share their stories, case studies, tips and expertise. Check out our blogging guidelines and contact us or tweet us @FandomMarketing today.


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