Browsing Tag

content marketing

Four Free Ways to Use Google Analytics to Successfully Leverage Your Data

February 15, 2017
4 Free Google Analytics Reports

With consumers’ digital engagement becoming increasingly central for most businesses, tracking that engagement is more important than ever. Google’s free digital analytics tool, Google Analytics, allows marketers to do this and much more. Available to anyone with a Google account, this dynamic resource collects, processes, and reports on the behavior of users who visit your…

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Five Agency Content Planning Tips For 2017

December 30, 2016

With 2017 here, it’s time to focus on building your annual content calendar. We have two fantastic tools to help you get geared up for the year ahead. First, we tapped the team at the agency to collect their top content marketing tips and boiled them down here to five simple takeaways. The second tool is an annual favorite. Each…

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Use Holidays and Pop Culture to Create a Social Media Campaign

February 8, 2016
Wooden background with iPhone barbie zoolander Instagram

By: Amanda Nelson The holidays have come and gone, summer is months away. Punxsutawney Phil proclaimed that spring will be early, but there are still more holidays and pop culture events ahead. In February we have Valentine’s Day, President’s Day, Super Bowl L, GRAMMY Awards, and Black History Month. These are all prime opportunities for…

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Top Social Media Content Strategy Tips from Real Marketers

February 2, 2016
people coffee notes- tea

It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…

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How-To Collect And Leverage User-Generated Content For Marketing

July 16, 2015
UGC Hands taking photo apple cake with smartphone

User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…

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Fast And Efficient 101 Graphic Design Tips

June 30, 2015

Creating a design can sometimes be very time-consuming and require infinite patience, in addition to creativity. As a graphic designer I have found a few helpful tricks that have made the process of designing less time-consuming, enabling me to complete my projects more efficiently. Use these 101 graphic design tips to create your next winning concept in…

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Four Ideas For Marketing To Moms During Summer Downtime

June 2, 2015

Summertime in the online world is a tricky one when it comes to reaching and marketing to moms. Their lives may be filled with more travel, less structure and less time devoted to online hobbies and conversations. But one thing remains: the need to catch a moment to herself. Luckily for businesses, many moms will…

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Three Ways To Educate Customers About Products With Social Media

May 19, 2015

Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…

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How-To Create A Balanced Social Media Content Strategy

April 14, 2015

The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…

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Three Ways To Stretch Content And Maximize Reach

April 7, 2015

Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic, engage customers and spread brand awareness. When optimized for action it can boost SEO, social media interactions and lead generation. Creating…

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