How Today’s Brands are Using Snapchat Marketing to Reach Millennials

October 18, 2017

Since its launch back in 2011, Snapchat has carved a place as being the top social media app for the millennial generation. Quickly edging out notable competition like Vine, and momentarily Instagram and Facebook, this addicting platform has everyone under 25 doing it for the “snap.” Over the years Facebook quickly evolved to copycat Snapchat’s…

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Our Top 10 Social Media Tools We Can’t Live Without

June 30, 2017

As a professional in the social media space, sometimes it can be hard to cut through the clutter of what tools are the best for the job at hand. Whether you’re a corporation looking to be more nimble or a one person marketing department wanting the dish on what might be cost effective, it can…

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Awesome Food Photography Tips for Instagram

April 28, 2017
Instagram food photography tips

It’s possible to create beautiful photos with your iPhone. Get expert food photography tips for Instagram to feature your products in the best way to customers. One of the most widely viewed and popularly growing subject matters being shared across Instagram is recipies and food photography. This trend of gastronomy followers and sharers is a…

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Three Proven Ways to Generate Leads from Social Media

April 12, 2017
Wishpond Lead Generation Funnel

Social media gets a pretty bad rap when it come to generating leads. But I want to posit to you that it’s not social media’s fault. It’s us marketers fault. The main problem is that we try to market on social media in the same way that we market everywhere else. And therein lies the…

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Six Powerful Marketing Trends from SXSW 2017

March 24, 2017
SXSW 2017

Marketers, VR enthusiasts, celebrities, musicians, and even gamers flock to Austin, Texas each spring for the South by Southwest Conference & Festivals. Sessions, sponsor activations, and events revolve around interactive, film, music and new to 2017, gaming. From VR cinemas to fashion moguls talking social media, to the effects of storytelling on your brain, here…

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San Diego’s Most Instagram Worthy Spots

March 2, 2017
San Diego's top Instagram Worthy Locations

Instagram is a place to discover the world. With 600 millions users and counting, Instagram is the perfect platform to drive engagement in a world where visual content is an essential piece of event marketing. For that reason, we’re sharing our favorite downtown San Diego Instagram spots for you to create new exciting content while…

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Four Free Ways to Use Google Analytics to Successfully Leverage Your Data

February 15, 2017
4 Free Google Analytics Reports

With consumers’ digital engagement becoming increasingly central for most businesses, tracking that engagement is more important than ever. Google’s free digital analytics tool, Google Analytics, allows marketers to do this and much more. Available to anyone with a Google account, this dynamic resource collects, processes, and reports on the behavior of users who visit your…

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Five Reasons to Include Paid in Your Organic Facebook Strategy

February 1, 2017

In a world where digital advertising is carefully designed for individuals, Facebook advertising has dominated new media. Strategically customized ads to highly targeted audiences can help your business gain mind share on Facebook. People are spending 9 hours a day on social media as a source of news, entertainment and communication channel with their favorite…

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34 Digital Marketing Trends to Watch in 2017

January 18, 2017

What’s next in digital? Being a successful marketer challenges us to stay on top of what’s currently trending and how users are behaving in the digital environment.. The team at Fandom Marketing has curated a list of 34 digital marketing trends across credible sources to help guide your strategy as you begin a new year.…

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Five Agency Content Planning Tips For 2017

December 30, 2016

With 2017 here, it’s time to focus on building your annual content calendar. We have two fantastic tools to help you get geared up for the year ahead. First, we tapped the team at the agency to collect their top content marketing tips and boiled them down here to five simple takeaways. The second tool is an annual favorite. Each…

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