The Week in Social Media News 04/25/2014, the Most Important Stories to Marketers

April 25, 2014

The week in social media news curated by your friends at Fandom Marketing. Pinterest launches guided search, the industry questions the future of Google+, Twitter is testing enhanced engagement notifications, and more.

Facebook Passes 1 Billion Monthly Mobile Users

April 23, 2014

Facebook announced the milestone alongside its Q1 earnings on Wednesday, reporting record totals for profits and active users as well. Facebook’s monthly active user total is now at 1.28 billion worldwide, and has increased every quarter since the company went public in 2012.

Full story on Mashable

Google+ Is Walking Dead

April 24, 2014

Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leaves Google+, Gundotra’s baby and primary project for the past several of those years. What we’re hearing from multiple sources is that Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter.

Full story on TechCrunch

Guided Search: a new way to find what you’re looking for

April 24, 2014

To help you find the best ideas, Pinterest introduces Guided Search. It’s made for exploring, whether you know exactly what you want, or you’re just starting to look around. There are more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies and other Pinners, so the right idea is just a few taps away.Now when you search for something (road trips, running, summer BBQ), descriptive guides will help you sift through all the good ideas from other Pinners. Scroll through the guides and tap any that look interesting to steer your search in the right direction.

Full story on Pinterest Business blog

How Google Can Leverage Facebook’s Biggest Weakness

April 25, 2014

News broke yesterday that Vic Gundotra is leaving Google. Many have supposed that Google+ is dead in the water, and its overt failure is something Google can’t come back from. I think Google should look at this as a fresh start — and take the opportunity to implement private sharing in a way that users love. When Google initially launched Plus, it was clear they just wanted users to move their sharing over from Facebook. Google+ didn’t give users a new way to interact, it just copied another social network’s model. As a result, Google’s social network attempt never truly took off. Few people actively share on it. No one checks it. Most, in general, ignore it.

Full story on TechCrunch

Twitter tests ‘Significant engagement’ notifications in its iOS app

April 25, 2014

Twitter is testing a new feature called “Significant engagement” in its iOS app. The company describes these achievements as “Important or higher than usual engagement with your account or Tweets.”

Full story on TNW

What We’re Watching

LinkedIn is a key piece to a B2B marketer’s mix. These new features will provide the missing analytics you need to know how well your content is working and allow you to piggy back on trending topics.

~ Melonie Gallegos

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