The Week in Social Media News 05/02/2014, Stories Important to Marketers

May 2, 2014

The week in social media news curated by your friends at Fandom Marketing. Facebook debuts mobile ad network, surprising data on how often brands should post to Instagram, teens going crazy over the new Snapchat, and more!

Facebook Debuts Anonymous Login and Mobile Ad Network

April 30, 2014

After a three-year hiatus, Facebook’s F8 conference is back, and the focus is definitely on developers. In his keynote address, CEO Mark Zuckerberg announced anonymous login for apps, a product for developers called Audience Network and three new features for mobile. See out live blog below for the play by play

Full story on Mashable

How Twitter’s Engagement Growth Has Changed Over Two Years

April 30, 2014

Twitter’s timeline views, Twitter’s preferred metric for engagement, saw a 15% year-over-year growth in the first quarter, according to the report. However, the company reported a larger growth — 26% year-over-year — in the fourth quarter of 2013.

Full story on Mashable

Traditional Marketing Tools Influence Millennials’ CPG Brand Decisions

May 2, 2014

Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%) and to report that smartphone apps featuring deals are a very strong influence on their brand decisions (25% vs. 7%), according to a new report from IRI. But while Millennials are clearly skilled at using their smartphones to save money, it turns out that they’re also more likely to have their brand decisions influenced by traditional tools such as in-store circulars and promotions.

Full story on Marketing Charts

The Surprising Data Behind How Often Brands Should Post On Instagram

May 2, 2014

Building a big following on Instagram is a balancing act: You need to post often enough to keep your followers’ attention but not so often that they feel spammed and block you. That’s the conventional assumption, anyway. But it’s not true, according to new data gathered by the social analytics firm Union Metrics. In fact, for brands, at least, there doesn’t appear to be any downside to high-frequency posting — within reason, anyway.

Full story on Forbes

Teens are going completely bananas for the new Snapchat

May 2, 2014

Snapchat yesterday launched its biggest update yet, which added disappearing texts and instant video calls to the ephemeral messaging service. The update seems to have gone over well with some of the app’s highly engaged teenage user base. High school teacher Tracie Schroeder tweeted that her classroom nearly descended into anarchy after students got the update.

Full story on The Verge

Is Texting The Next Solution For Retailers To Field Customer Complaints?

May 2, 2014

In the myriad ways we have to communicate complaints and cheers with retailers, will this be the year that they add SMS texting to their customer support channels? As our mobile phones become a Swiss Army knife enabling daily life with tools to tell time, take photos, shop, and social share –indeed almost everything beyond actually having a phone conversation– texting is just another way for retailers to extend their omnichannel offerings.

Full story on Forbes

What We’re Watching

The rules of storytelling apply to people, historians, professionals and brands alike. Who better to learn from than the creative folks at Pixar.

There is a second watch I couldn’t leave out this week. Snapchat introduced app updates with game changing video chat and text messaging features you should know about. As mentioned in the story above, it shut down high school classes the day it launched.

Enjoy!
~Melonie

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