Fresh Books Error Message Takes An Opportunity To Engage

August 7, 2011

Fresh Books knows how to turn lemons into lemonade. They use the error page one might come across on their website to brand and entertain their visitors. This YouTube video is a great diversion to the frustration the visitor is facing. And, does a nice job of communicating the company culture ultimately connecting with their customer on a deeper level. With people.

creative error page using video

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