The week in social media news curated by your friends at Fandom Marketing. Catch up on the top social media news stories curated especially for marketers. Boss’ accidental email goes viral, stats show B2B marketers prefer LinkedIn, and marketers continuing using Facebook although they don’t think it’s effective. Pinterest users aren’t following companies unless they…
May 23, 2014
You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should be taking advantage of. Today we’re going to look at what’s new and how your brand can benefit…
May 20, 2014
The week in social media news curated by your friends at Fandom Marketing. Pinterest begins testing ads, Nature Valley Granola Bars wows teens on Twitter, and new stats on which social networks account for most mobile traffic. Mocked on Internet, Diet Coke Alters Ads May 6, 2014 A CAMPAIGN for Diet Coke carrying the theme “You’re…
May 16, 2014
How many times have you heard the words “let’s make a viral video” in a meeting? Marketers get caught up in making the mistake that every video made for the Internet is going to go viral. It is not and it will not. Not likely, anyway. That’s a trap. With 100 HOURS of video uploaded to YouTube EVERY MINUTE (YouTube, May 2014),…
May 13, 2014
The week in social media news curated by your friends at Fandom Marketing. This week: Life after Facebook – a perspective from brand marketers from Whole Foods, San Diego Chargers and Eat 24. Surprising stats on social in the workplace. A few embarrassing corporate mistakes on how NOT to use social media. And, MeUndies.com plays cat and…
May 10, 2014
If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to…
May 6, 2014Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand how powerful they are in driving purchasing decisions and shaping buying habits for their children. Marketing to moms…
May 5, 2014
The week in social media news curated by your friends at Fandom Marketing. Facebook debuts mobile ad network, surprising data on how often brands should post to Instagram, teens going crazy over the new Snapchat, and more! Facebook Debuts Anonymous Login and Mobile Ad Network April 30, 2014 After a three-year hiatus, Facebook’s F8 conference…
May 2, 2014
We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer…
April 29, 2014
The week in social media news curated by your friends at Fandom Marketing. Pinterest launches guided search, the industry questions the future of Google+, Twitter is testing enhanced engagement notifications, and more. Facebook Passes 1 Billion Monthly Mobile Users April 23, 2014 Facebook announced the milestone alongside its Q1 earnings on Wednesday, reporting record totals…
April 25, 2014