The week in social media news curated by your friends at Fandom Marketing. Pinterest begins testing ads, Nature Valley Granola Bars wows teens on Twitter, and new stats on which social networks account for most mobile traffic.
Mocked on Internet, Diet Coke Alters Ads
May 6, 2014
A CAMPAIGN for Diet Coke carrying the theme “You’re on,” which the Coca-Cola Company introduced in North America only three months ago, is being turned off after being mocked in social media. The ads are to be replaced on Wednesday with a campaign for the summer reviving the theme “Just for the taste of it,” which introduced Diet Coke in 1982 and has returned at least three times since. The replacement campaign begins with print ads and commercials.
Full story on NYT
Teens Are Flooding Nature Valley Granola Bars’ Twitter Account With Anime Fan Art And It’s Amazing
May 9, 2014
If you’ve stumbled across the Twitter account for Nature Valley granola bars lately, you might have noticed something very, very weird about it: It’s full of anime. This whole weird thing started in April, when a teenager made a joke about eating granola bars and watching anime. That’s when Jess Wangsness, the 36-year-old senior community engagement specialist for Nature Valley, decided to tweet back at the young anime fan. Read more to find out what happened.
Full story on Buzzfeed
With More Women Than Twitter, Pinterest Finally Gets Paid Ads
May 12, 2014
The list of startups with multi-billion-dollar valuations and no revenues just shrank by one. Paid advertisements make their debut on Pinterest this week. In what the social scrapbooking service is calling a test, Promoted Pins will start appearing in users’ search and category feeds. The mix of brands participating reflects the areas of highest activity on the site, heavy on fashion (Banana Republic, Lululemon Athletica), Food (Nestle , Kraft, General Mills) and travel (Expedia, Walt Disney resorts).
Full story on Forbes
The next phase of Promoted Pins
May 12, 2014
In September, we told you about our plans to experiment with Promoted Pins on Pinterest. Now, we’re working with a small group of brands in the U.S. to roll out a paid test in our search and category feeds. These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback— so that Pinterest continues to be a great experience for everyone.
Full story on Pinterest Blog
YouTube, Facebook Account for Nearly a Third of Mobile Traffic
May 14, 2014
Facebook and YouTube are now dominating mobile traffic shares in early 2014, as more people shift to a mobile device to upload photos to social networks and watch cat videos.
Facebook and YouTube now account for 32% of data sent to and from mobile devices, according to a report by Sandvine. Individually, Facebook’s share was 26.9% for upstream traffic and had a 14% share for downstream traffic during peak periods in North America through the beginning of this year, while YouTube only had 3.7% share for upstream traffic, but a 17.6% share for downstream.
Full story on Mashable
Instagram for iOS update removes the option to share likes and activity to Facebook
May 16, 2014
Facebook has issued an update for Instagram for iOS that is likely to cut down on the number of updates from the photo sharing app that appear on Facebook. That’s because the change in version 5.0.11 has removed the auto-sharing of activity to Facebook. Now users will only be able to share images deliberately to Facebook — using the the in-app share button — since “Instagram likes and activity will no longer be shared on Facebook”.
Full story on TNW
What We’re Watching
Augmented reality is coming and most of us marketers do not understand what it is. If you can explain how it works without pausing in less than 15 seconds you’re one of a handful of techy heads who actually get it. Luckily, Common Craft has taken yet another complex concept and broke it down for us in this simple video. Love them!