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Three Ways To Educate Customers About Products With Social Media

May 19, 2015

Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…

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Why Your Facebook CTR Isn’t What You Think

May 5, 2015

Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…

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Over 70 Mind-Blowing Social Media Stats

April 28, 2015
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Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…

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How-To Create A Balanced Social Media Content Strategy

April 14, 2015

The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…

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Three Ways To Stretch Content And Maximize Reach

April 7, 2015

Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic, engage customers and spread brand awareness. When optimized for action it can boost SEO, social media interactions and lead generation. Creating…

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Clean Up Your Social Media Presence In Six Steps

March 31, 2015

If your brand’s social media management has changed hands one or more times, it is likely that you will need to do a little dirty work and start your social media presence on a clean slate. In order to give your client’s social profiles somewhat of a “fresh start,” spend some time performing a social media…

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Five Instagram Marketing Campaigns We Can All Learn From

March 24, 2015

By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…

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Simple Tricks To Promote Your Blog On Facebook

February 3, 2015

By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way. An extremely effective way to…

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Tricks For Improving Reach With Social Media Advertising

January 29, 2015

Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The sandbox has been dirtied by the mass market creating more noise than any one feed can handle and…

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How-To Find The Perfect Influencer To Partner With Your Brand

January 20, 2015

Finding the perfect online influencer to partner with your brand might seem like a daunting task with hundreds of thousands of bloggers in your industry to choose from. It is becoming more popular than ever to enlist a group of influential online personalities to share your brand’s story through sponsored blog posts, product trials or…

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