As a professional in the social media space, sometimes it can be hard to cut through the clutter of what tools are the best for the job at hand. Whether you’re a corporation looking to be more nimble or a one person marketing department wanting the dish on what might be cost effective, it can be hard to navigate the constant churn of what’s out there and what works. We’ve decided to share a little with you about the ten tools we have in heavy rotation at the social media agency to handle our clients’ social media needs.
- Sprout Social
As a Founding Member of the Sprout Social Agency Partner Program, the team at Fandom Marketing relies on Sprout Social to manage simple to complex social media programs. With an all-in-one dashboard for managing Facebook, Instagram, Twitter, LinkedIn and Google+, to its robust reporting features, this is a one-stop for handling and providing analytics for a social media profile’s activity. We also love that it integrates to bit.ly.
Looking for a tool to help create new opportunities for your followers to engage with your content or drive actions to a particular goal? Then look no further than ShortStack. From creating engaging contest calls-to-action to aligning email or digital campaigns to your social ones, ShortStack offers marketers the ability to take their campaign development cross-platform.
Want your social media activities to be lead generation workhorses? Wishpond is where it’s at. Whether you’re looking to build an email list through a coupon incentive or increase your followers with a referral promotion for those that send new customers your way, Wishpond is an easy interface for social profiles to start generating more leads for your sales-oriented clients.
Formerly known as Latergramme, Later gives you the ability to create Instagram content in advance and schedule it to release down the editorial calendar. With features like Linkin.Bio and bulk uploading, Later allows you to plan your content with ease and drive more visits to your website.
Everyone’s favorite monkey – MailChimp makes creating email marketing campaigns that link to your social metrics a barrel of – well – monkeys. MailChimp will auto-post your email newsletter content to linked social profiles so you can share valuable content with followers beyond your email list. And an easy-to-use form lets you add an email sign-up form to your clients’ facebook pages that drives new contacts right into your email database. Our favorite content marketing feature is RSS Email, which automates blogs to go out by email instantly or on a schedule you set.
We’ve all been asked to create content that moves the needle. Whether that’s a photo contest, sweepstakes or digital coupon, it can be difficult to find one platform that wraps all of that into one neat little package. That’s why we love Woobox. It’s easy interface gives our team the ability to create engaging campaigns on the fly without deep coding. And we can rest easy knowing that we’ll be compliant with regulations while our clients see their goals being met.
Want a way to plan and calendar your amazing visual content? Tailwind is our go-to tool for Pinterest. Tailwind’s dashboard gives you control over your Pinterest content – from scheduling, content management and monitoring to analytics and reporting.
The best tool for hashtag reporting. Keyhole gives you the ability to pull analytics that are pertinent to your Twitter and Instagram hashtag performance. Reporting can be tough when you don’t have the tools to pull the data to support your conclusions and outcomes. With Keyhole you can easily pull charts and graphs on hashtag reach, influencers using your hashtag, or even the competition. It’s great for collecting hashtag data for photo contests when a full contest app isn’t necessary.
Where can you grab analytics for Instagram beyond the native insights provided by the platform? Iconosquare. Iconosquare provides the deep dive into how your Insta-campaigns are engaging your audience – from the usual metrics such as followers, likes and comments to how hashtags and filters impact follower behavior. And it adds another layer with insights into sentiment and competitor benchmarking.
And on the subject of insights, we are always curious about how our clients’ content is being disseminated. With BuzzSumo you can see what content is driving conversation and action; how other content using keywords is being used and what influencers are choosing to share with their followers – while finding new potential influencers that may be interested in products or services.
We hope that all of these great social media tools we use will help you generate some wins for your brand as well. We’d love to hear what you use to keep your social activities on trend. Share in the comments.