I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social” was held on Twitter April 2nd using hashtag #EmailChat. We covered topics from how to add social media to a newsletter, to how an email manager can work with their social media manager. (In 140 characters.)
The discussion naturally lead to a white paper documenting all 7 answers in even greater detail possible than 140 characters. I am offering this as a free download to anyone who wants to improve their marketing communications.
It’s become more important than ever to become knowledgeable about other practices because integration and robust customer data is key. Marketing after all, is an ecosystem, not any one channel. It’s up to us to be smarter than the competition to stay relevant.