The Week in Social Media News 04/11/2014, Here’s Your Top Stories

April 11, 2014

The week in social media news curated by your friends at Fandom Marketing. Twitter rolls out a new design, now you can pin Tweets, and they are coming out with 15 new ad types. Facebook bans spammy post types and  improves privacy, while they plan to force mobile users to using a stand alone messaging app. Plus, don’t miss Game of Thrones social media edition!

Twitter Rolls Out Free ‘Pinned Tweets’ to Select Personal Accounts

April 04, 2014

Twitter is rolling out “pinned tweets” to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have access to this feature.

Full story on Mashable

Coming to Your Twitter Feed: 15 New Types of Ads

April 04, 2014

Twitter is stepping up its advertising game in a big way, according to reports. New ads—lots of new ads—are on their way to Twitter hoping to win over e-commerce companies and mobile-game developers, the communications platform will debut 15 types of new ad products and improved ways to target users over the next six months, according to people familiar with the company’s plans. The first batch will be released in a few weeks and will include a product that will coax users to download apps through Twitter, these people said.

Full story on WSJ (Story no longer available)

Twitter Rolls Out Its Facebook-Like Profile Redesign

April 8, 2014

Twitter is gradually rolling out a major redesign of user profiles, starting on Tuesday. The new look, which Twitter was testing in February, adds a lot more user information and several new features — and it looks quite similar to Facebook’s user profiles.

Full story on Mashable

Improving LinkedIn Ad Performance Using Mintigo Predictive Analytics

April 8, 2014

The best marketing campaigns quickly get beyond basic company demographics, combining analytics with integration to social networking platforms to get to know prospects as people. Knowing a prospect’s DNA takes marketing and selling to an entirely new level , well past what can be done with demographics alone. That’s the vision of Mintigo, a company whose integration and predictive analytics prowess makes them an interesting one to watch.

Full story on Forbes

Facebook Is Making It Easier to Keep Your Private Posts Private

April 8, 2014

Facebook is testing a number of new privacy settings intended to better alert users of who they are sharing with on the platform. The company shared plans on Tuesday for upcoming tests that will alter the way users select the audiences that see the posts they share. On Facebook’s web version, users can currently select from a drop-down menu which audience — “public” or “friends” — they want to share their post with.

Full story on Mashable 

Facebook’s Not Messing Around: Messenger Will Be the Only Way to Chat on Mobile

April 9, 2014

When Facebook acquired standalone messaging app WhatsApp in February for $16 billion, the future of its own messaging app, Messenger, suddenly became unclear. Facebook seems to have settled those questions Wednesday: It’s making sure Messenger is here for the long haul. Facebook will soon force all users to send messages through Messenger by eliminating the chat features from its traditional iOS and Android versions of the app, a spokesperson confirmed to Mashable. Facebook has started notifying users of the change, with some in Europe receiving the notification today.

Full story on Mashable

News Feed FYI: Cleaning Up News Feed Spam

April 10, 2014

The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them. Facebook announced a series of improvements to News Feed to reduce stories that people frequently report as spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. The update targets three broad categories of this type of feed spam behavior.

Full story on Facebook Newsroom

What We’re Watching

Because GoT is epic and so is social media. This is not an endorsement of Hootsuite. Enjoy.

~ Melonie Gallegos


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