Social media gets a pretty bad rap when it come to generating leads. But I want to posit to you that it’s not social media’s fault. It’s us marketers fault. The main problem is that we try to market on social media in the same way that we market everywhere else. And therein lies the…
Create beautiful food photos in minutes. Here are expert food photography tips for Instagram to make CPG food products and recipes look delicious. One of the most widely viewed and popularly growing subject matters being shared across Instagram is recipies and food photography. This trend of gastronomy followers and sharers is a product of an…
Reaching your fans online is tougher than you’d think. With brands slowly sliding down the rank of social media newsfeeds, I recommend these tactics to grow your Instagram following. Trying to grow your brand’s Instagram following is an uphill battle. It is a common occurrence for an account to grow rapidly over the first couple…
Using Instagram Stories can help grow your business from engagements to sales. Use these four strategies from expert marketer, Jen Conger. These are the three frustrations I hear from business owners using Instagram to promote their products or services: It’s not actually driving any sales There’s an overall lack of engagement It’s a struggle to…
If you haven’t explored social media automation for your brand or business — it’s about time. Automation offers a wide variety of features that will make your online presence more fruitful and impactful. When you need to save up some of your valuable time when planning your marketing strategy, choosing to use this automated technology…
Facebook Live is a great way to get seen by your fans and followers. Join the live video revolution with these Facebook live marketing tips for your business. Learn to broadcast to your fans with no fear. Live video in social media has been around long before Facebook made it popular. Periscope was a pioneer,…
Lately, it seems as though every time you log into Facebook there’s a new update to check out. Whether it’s a new photo feature or a redesign of your timeline, the ever-changing platform is always looking for ways to expand its capabilities and stay up to date. As marketers, it’s essential that we stay on…
Blogger outreach can be challenging. When it comes to finding an influencer to partner with your brand, your options are many. Popular bloggers deal with a barrage of offers making it a competitive environment. Finding the perfect fit can take hours of work, and once you find them there is no guarantee it will all…
Marketers can no longer edit link details on Facebook posts without taking this important step. Find out what led to Facebook’s change and how to go through the process of Facebook domain verification. Facebook disabled link preview editing for both native posting and third-party publishing in the fall of 2017. This impacts the ability to…
December 26th starts a whole new season of purchasing. Consumers have eaten their fill and are regretting it. I’m talking about the resolution season. The time of year everyone vows that this is the year they better themselves. Many of these resolutions involve fitness and health goals. We have all seen the tried and true…
