The Week in Social Media News 04/18/2014, Here’s Your Top Stories

April 18, 2014

The week in social media news curated by your friends at Fandom Marketing. Twitter acquires Gnip, Google+ launches social ads, US Airways pornographic Twitter gaffe, American Airlines Twitter firestorm, General Mills PR disaster with social media legal policy, adding Slideshare Google+ authorship, and more.

Teen girl who sent terroristic tweet to AA is arrested

April 14, 2014

A 14-year-old girl who sent a terroristic tweet to American Airlines has been arrested by authorities in the Netherlands, The Associated Press reports.

Full story on New York Post

Teenager creates twitter storm after terror tweet

April 15, 2014

Dozens of twitter users have sent threats to American Airlines after a 14 year-old Dutch girl tweeted the air company telling them she was a member of Al-Qaeda and that she was “going to do something really big,” on June 1.

Full story on RT.com

US Airways Investigates How Pornographic Image Was Shared on Twitter

April 14, 2014

US Airways is experiencing some turbulence on Twitter.
The airline is doing damage control after inadvertently publishing a pornographic tweet. In response to a customer who was complaining about a flight delay in Charlotte, the US Airways Twitter account sent a conciliatory message, urging her to submit her feedback, along with a link to an extremely graphic photo of a woman and a model airplane.

Full story on AdAge

Social Media Mercy: US Airways Forgives Staffer for Pornographic Tweet

April 15, 2014

In a departure from the recent history of brand screw-ups on Twitter, US Airways has decided to go easy on the employee who tweeted a pornographic photo on the corporate account yesterday. “The individual who was involved will not be reprimanded or anything of the sort,” said Matt Miller, a spokesman for American Airlines (which merged with US Airways), echoing remarks reported earlier by the New York Daily News. “It was an honest mistake.”

Full story on AdAge

Twitter Acquires Longtime Partner And Social Data Provider Gnip

April 15, 2014

Twitter has acquired Gnip, the social data provider that has long provided access to public Twitter data, and that has deepened its relationship with the social network over the years through a series of product and partnership announcements. The acquisition will lead to Twitter offering even more of its data to Gnip’s customer base, and existing customer relationships with Gnip will continue unchanged. Gnip offers access to historical Twitter data, and the full Twitter data firehose, but it also offers APIs that provide data from other social networks including Reddit, Instagram, Tumblr, Bitly and more.

Full story on TechCrunch

Google opens the floodgates for new ‘social’ ads

April 16, 2014

Google is opening its new “+Post ads” to advertisers meeting certain requirements, marking general availability of the program, which had been in testing mode. The social ads work differently than the sponsored content traditionally sandwiched between posts from friends on sites like Facebook or Twitter. Instead of plopping the ad into Google+ streams, Google will run it across the Web on its ad display network, which may include news sites, blogs or other pages, allowing brands to reach a larger audience.

Full story on PC World

General Mills Legal Policy Change Spooks Facebook Fans

April 16, 2014

General Mills faced a PR disaster Thursday after a report in The New York Times stated that liking any of the company’s brands on Facebook prevents them from suing the company in court. On Tuesday, Cheerios parent company General Mills updated the privacy policy on its website. The new language alerts consumers that they waive their right to sue the company if they download coupons or join one of the company’s “online communities,” which legal experts took to mean social media sites. A rep for General Mills, though, now says those communities don’t include Facebook. Those who join one of the online communities are required to use informal negotiation via email or go through arbitration — rather than the courts — to seek relief if they have a dispute with the company.

Full story on Mashable

Bringing Presentations into the Mobile Age

April 16, 2014

The world is mobile, and so are presentations. Today we’re excited to introduce three new SlideShare products designed to give you an awesome mobile experience: our first mobile app, a completely redesigned mobile web experience and a mobile preview feature for uploads on desktop. Combined, these products make it easier to access, view and share your presentations on-the-go, but they also help you with what SlideShare does best: discover content through people and people through content.

Full story on LinkedIn blog

Facebook Launches ‘Nearby Friends’ Location Feature for Meet-Ups IRL

The social network on Thursday announced Nearby Friends, a new feature built into Facebook’s mobile app that allows you to see which of your friends are close by, and even share your exact location with others. The new feature uses the geolocation technology in your smart phone to determine when you are close to one of your Facebook friends. When activated, the feature will send periodic notifications alerting you to friends who are nearby.

Full story on Mashable

New Facebook for iPhone Lets You Reply to Comments on Pages

April 18, 2014

Facebook has rolled out version 9.0 of its iPhone app, adding the ability to reply to comments on stories on certain Pages.For this to work, the Page in question must have this feature turned on.Also, group admins can now easily review and approve pending posts by group members, and posts about trending topics are highlighted in the iPad version of News Feed.

Full story on Mashable

How to Authorize Your SlideShare Profile with Google+, Improve CTR

Now you have an option to take your SlideShare account to the next level. You can authorize your SlideShare profile with G+ so that Google will recognize you as the author of the decks you upload. By doing this, whenever your SlideShares surface in Google search results, your profile picture will be added to them.
Full story on Slideshare blog

What We’re Watching

Here’s an early preview of how brands are using paid Google+ advertising. The combination of Google’s ad network and social media opens of a world of rich interactive experiences. It’s that sought after mix of earned/paid media that works well in advertising today.
~ Melonie

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