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white paper

Ways To Use Social To Amplify A Corporate Event

September 29, 2014

Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event.  I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have blossomed over the years – social customer experience, social advertising, influencer outreach, social media for non-profits… But nothing…

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Download Our Free Email Social Media Integration White Paper

April 15, 2014
social-marketing-content-strategy-blocks

I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social” was held on Twitter April 2nd using hashtag #EmailChat. We covered topics from how to add social media to…

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The New Facebook Timeline Emergency Guide For Business (white paper)

March 30, 2012

  The day has finally come, it’s March 30th and Facebook will finally unleash their timeline upon the brand business pages of the universe. Some of you are nodding your head thinking “about time already” and yet others still find themselves in the middle of their Friday afternoon unprepared, frantically trying to figure out how…

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