Top 10 Social Media News Stories this Week 3/12/2015

March 13, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Facebook announced making a change to how it counts likes and Swarm launched direct messaging.  Discover what you need to know about LinkedIn’s new look and learn about Google+ splitting apart into photos and streams.

Is Twitter Going to Beat LinkedIn at Becoming a Recruitment Powerhouse?

February 23, 2015

Writer Ian Morris states that Twitter remains his favorite social network by far. He explains that what’s interesting to him, as someone who ranks LinkedIn as his least favorite network, is that Twitter seems keen to position itself as a resource for people searching for jobs.

Full story on Forbes

Google+ Officially Splits Into Photos and Streams

March 2, 2015

Google is splitting Google+ apart, breaking the social network’s photo element away from what it’s now calling “Streams.” Bradley Horowitz, a longtime Google VP of product, announced that he had become the new lead for both new products, Google Photos and Streams, in a post on Google+ today.

Full story on The Verge

Facebook is Changing How it Counts Likes

March 5, 2015

Facebook is changing the way it counts Likes, the company announced on Thursday. Don’t panic, though; the changes only apply to celebrity and business pages. Facebook will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away, according to a blog post.

Full story on Mashable

Is LinkedIn Poised to Be the Next Media Giant?

March 8, 2015

When LinkedIn introduced Pulse, providing commentary from a hand-chosen set of thought leaders, they made a major impact. Paired with the long-form publishing platform they launched last year, LinkedIn is significantly changing the media landscape.

Full story on Forbes

The Latest Round of LinkedIn Changes: What You Need to Know

March 11, 2015

LinkedIn recently introduced a new look and feel to your home page and profile page, as well as additional features and a new pricing plan. The latter was designed to get more people to pay more – or pay at all (since most members are on the “free plan”).

Full story on Forbes

Nuzzel Adds Support for Twitter Lists So You Can Follow Topics

March 12, 2015

Nuzzel’s awesome news app, which makes it easy to follow the news your friends on social media are talking about, has a big update today: you can now follow Twitter lists on the service. The premise of Nuzzel is fairly simple: it gathers the links your friends share on Twitter in a clean interface and lists the most-shared ones.

Full story on The Next Web

Swarm Launches Direct Messaging, Ditches Awkward Public Plans

March 12, 2015

Swarm has today launched private messaging within its location-based social network, ditching options to hop out of the app for a call, text message or a Facebook message. With this update also comes the elimination of the Plans tab, where users would be able to post ideas (let’s get a beer) to their friends publicly.

Full story on TechCrunch

Apple’s Advertising Purchase With Twitter Prevented a Social Media Hijacking

March 12, 2015

Anyone paying attention to their social media channels during Monday’s keynote from Tim Cook that launched Apple’s latest products will have spotted Cupertino dominating the prime advertising positions on Twitter.

Full story on Forbes

Understanding Alibaba’s Snapchat Obsession

March 12, 2015

Snapchat is back in the news alongside Alibaba, which is investing $200 million as part of a new $500 million finding round. This is not the first time that these two companies have been linked with a deal. Bloomberg last July reported that the two sides had met regarding a potential investment at a $10 billion valuation.

Full story on TechCrunch

Facebook Finally Opens Its Data Firehose to Select Advertisers

March 12, 2015

Until now, Facebook has been wary of doling out big data to advertisers. It’s a practice long used by Twitter — a company that has profited immensely from it. But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.

Full story on Mashable

What We’re Watching

Apple launched Apple Watch this week. Here’s a first look from the folks at TechCrunch. Pre-sale begins April 10th. Are you planning to get one?

~Melonie Gallegos

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