The about page on your site is more important than you think. Go ahead, check your analytics. Chances are it’s one of the most visited pages on your site. But it can also be one of the most under-utilized. Read on to find out how to make your about page work harder for your company.…
2014 is officially in the books, and every marketer is sighing with relief over the holiday season winding down. We can all look forward to the new year, and get excited about what’s to come in 2015. If you haven’t already, now is a great time to plan a team brainstorm and come up with…
Get ahead of the social media curve in 2015 with an editorial process and the right tools in these seven easy steps. The end of 2014 year is rapidly approaching and that means time to prep for the new year ahead. You’ve likely begun planning for 2015 with your marketing budgets, measuring 2014’s performance, researching…
By: Morgan Quinn You don’t need to spend a small fortune or hire a pricey agency to create great video marketing content. In fact, when it comes to video content marketing, less is often more. If you aren’t sure if now is the time to dive into video marketing, consider this: 26% of Internet users…
It’s that time of year again… Long hot days, vacations and summer fun is winding down and it’s time to shift your focus to fall marketing ideas and connecting with your customers around what’s important to them right now. While fall is a favorite season for many, it’s also a busy one. Cutting through the…
Are you an expert in every social network? It’s nearly impossible to master every channel and we all know that the devil is in the details when it comes to social. For that reason I took everything I know and did some research to put together The Ultimate Social Media Posting Guide. I’m glad I did because now…
How many times have you heard the words “let’s make a viral video” in a meeting? Marketers get caught up in making the mistake that every video made for the Internet is going to go viral. It is not and it will not. Not likely, anyway. That’s a trap. With 100 HOURS of video uploaded to YouTube EVERY MINUTE (YouTube, May 2014),…
If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to…
We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer…
I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social” was held on Twitter April 2nd using hashtag #EmailChat. We covered topics from how to add social media to…
