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Content Marketing

Five Content Management Plugins For WordPress

March 11, 2014
Male using wordpress on laptop

By: Ann Smarty How tiresome is it dealing with the data, planning and other factors associated with content development? As a blogger, that is pretty much all I do day in and day out. No matter how much I love my job, it can be tedious at the best of times, and intolerable at the…

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Create a Blog Editorial Calendar Using Our Free Template

January 28, 2014

As marketers we are constantly pushing content. Write that blog post, find a featured image, upload that video, search for keywords, create cleaver copy for social sharing, and the list goes on. We create content for several reasons and different types at that. Content is a never-ending cycle. And that is why we need to…

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Epic Content Marketing With Joe Pulizzi

December 23, 2013

Content Marketing is a very big thing. It’s the way customers want to engage with an organization or brand. We can no longer interrupt customers with mediocre content and sales messages they don’t care about. Now, more than any other time before, customers have as much power and control as marketers do in choosing which…

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Six Rules of Journalism Every Citizen Journalist Should Know

October 15, 2013

Social media and the mobile movement are giving average people the power to gather, dispense, and report news and information on public platforms. A job traditionally reserved for professional journalists, is now being placed into the hands of all citizens. This shift is giving professional journalists challenges and advantages they never anticipated. The great journalism…

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Entertaining Error Message: Bad Panda! by Flickr

October 7, 2013

We’re always on the lookout for entertaining error messages. I was so happy when I came across the one below from Flickr. I do a lot of image research, and sometimes it can be a daunting task. I was happy when this cute photo popped up just in time for a break. I personally didn’t…

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How Mailchimp and Content Marketing Go Hand in Hand

September 30, 2013

If you subscribe to the Brands with Fans newsletter, you are already familiar with many of the features Mailchimp Marketing campaigns offer. You could always head over to Mailchimp’s official blog for more information on running a newsletter campaign, but we thought you’d want to know why Fandom recommends Mailchimp for our clients and how…

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Why Content Marketing Is A Lot Like Dating

September 16, 2013

Content marketing is nothing new; it’s just become more relevant over the last few years when people started rejecting traditional advertising. The information super highway has made us all more educated consumers. Content marketing is a way to get through to people without selling to them. The Content Marketing Institute refers to content marketing as…

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One Dozen Surprising Ways B2B Marketers Are Using Slideshare

September 10, 2013

When you think of B2B online marketing the first thing that comes to mind is probably LinkedIn. What you may not know is SlideShare is also huge for business. Acquired by LinkedIn last year, SlideShare is the world’s largest professional content sharing community. The site receives about 60 million visitors a month with three billion…

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Recommended Reads: Starting on the Path to Creating Content

August 5, 2013

What should you do when you are creating content for social media? Is it about what you care about or what the audience wants from you? First of all, write what feels right for you and write for the audience, establish your objective, provide value and add an avenue to extend the conversation. Your creation…

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14 Sexy Content Ideas For B2B Brands

July 30, 2013

So you have a blog, now what? One of the most common questions I get from clients is what to talk about. It’s easy to start a Facebook page, blog, or any of the many little content consuming monsters we like to create on a whim. But if you’re brand isn’t a fit for baby…

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