The Week in Social Media News 10/3/2014, Stories Important to Marketers

October 3, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. This week Facebook relaunched Atlas, enabling marketers to target ads across multiple devices. Learn what Ello is and why everyone wants an invite. Find out what time is best for posting on Twitter, how you no longer need a Google+ account to sign up for gmail, and more.

Some Ways We’ll be Making Promoted Pins More Relevant

September 19, 2014

Back in May, Pinterest started working with a small group of advertisers to test Promoted Pins in the U.S. Their plan now is to make Promoted Pins more relevant to Pinners, and help advertisers understand how their ads impact their business. On October 19, 2014, Pinterest will be making a few updates to our Privacy Policy to explain those plans.

Full story on The Pinterest Blog

Signing Up for Gmail No Longer Requires a Google+ Account

September 22, 2014

Earlier this month, Google stopped forcing Gmail users to create a Google+ account upon sign up. Google+ is considered the second largest social networking website after Facebook. The growth of Google+ was largely attributed to its requirement for using another Google-owned service like Gmail or YouTube’s comments section.

Full story on Forbes

Ello Cofounder Doesn’t Think Facebook Is a Social Network

September 26, 2014

Ello, the independent, invitation-only and ad-free social network that went viral almost overnight, is often compared to Facebook. Indeed, the still-nascent social network has already gained a reputation as the “anti-Facebook.” But Ello cofounder Paul Budnitz doesn’t put much stock in those comparisons — in part because he thinks Facebook’s users have become so commoditized that the platform stopped being a true social network long ago.

Full story on Mashable

Facebook Relaunches Atlas For Marketers To Serve Targeted Ads Across Multiple Devices

September 29, 2014

Facebook already uses your personal information to show you contextual ads on your News Feed, but now they are able to utilize the same data on behalf of third-party apps and websites. Microsoft gained ownership of Atlas in 2007 and then sold it to Facebook for a rumored $100 million. Today Facebook announced that it relaunched Atlas, which will enable marketers to target ads across multiple devices.

Full story on Forbes

Twitter Engagement Rates: Which Post Times Are Best?

September 30, 2014

What’s the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the aggregate and across various industries, arriving at some interesting conclusions.

Full story on Marketing Charts

Mercedes-Benz USA Turns to Facebook and Instagram to Launch its New GLA

October 1, 2014

When it comes to marketing, Mercedes-Benz is known for using creative that’s just like its vehicles — smart, forward-looking and meticulously crafted. So when it came time to launch the new GLA compact SUV, Mercedes-Benz to do something suitably bold: create a first-of-its-kind ad campaign using Facebook and Instagram together.

Full story on Instagram for Business

Survey Says Facebook Is Winning Social Video, But A Bigger Trend Looms

October 2, 2014

Online video maker Animoto released a survey this morning that at minimum illustrates what drives people to hit record and, even better, gives us a sense of what we will do with those digital reels.

Full story on Forbes

LinkedIn Continues Mobile Push With SlideShare for iOS

October 2, 2014

LinkedIn has added another standalone app to its growing mobile portfolio. The company rolled out an iPhone version of SlideShare, the presentation-sharing platform acquired by LinkedIn in 2012. SlideShare’s iOS app was built completely with Swift, the programming language Apple introduced at this year’s WWDC — a first for the company.

Full story on Mashable

Are Facebook and Twitter Your Next Impulse Shopping Destination?

October 3, 2014

No longer just the scream of sale signs or television ads, the exclamatory message has migrated to your favorite social network and is interrupting your feed. In recent months, Facebook and Twitter have both introduced similarly designed “Buy” buttons for Web and mobile, giving marketers a way to sell direct to consumers who can click to buy from a tweet or status update should the mood strike in real time.

Full story on The Street

Facebook to be More Transparent About Experimenting on You

October 3, 2014

Facebook plans to keep experimenting with how its service affects users’ behavior — just more responsibly. The social network said in a blog post yesterday that it’s giving its researchers clearer guidelines to follow when studying sensitive topics, such as users’ emotions.

Full story on Advertising Age

Is Wearable Tech the Future of Social Media?

October 3, 2014

Science fiction writers have been conjecturing for decades about a future where man and machine become one, spawning essentially a new race of cyborgs. Rarely, however, did they put forth the idea that our clothes would be the catalyst for this evolution. It looks as though we’re pretty close to the first step in combining humanity with technology with the advent of wearable tech.

Full story on Business 2 Community

Ello: What Is It And Why Does Everyone Want An Invite?

October 3, 2014

You may have heard chatter lately about a new social networking site, Ello. The site is currently in public beta, meaning it’s only accessible to those who have been invited. And yet, in spite of being ‘invite only’, the web is aflutter with talk of the network.

Full story on Forbes

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