The Week in Social Media News 06/20/2014, Stories Important to Marketers

June 22, 2014

The week in social media news curated by your friends at Fandom Marketing. LinkedIn’s new profile design, Instagram takes advertising global, Twitter now lets you post GIFs and learn how.

LinkedIn’s New Profile Design Takes a Hint From Facebook and Twitter

June 4, 2014

LinkedIn is taking some design inspiration from Facebook and Twitter.

The professional network is rolling out a new profile design for its premium members Wednesday, a new look that includes a larger profile photo and a customizable header image that spans the width of the screen. Users can either upload their own image, or select from a gallery of header images provided by LinkedIn.

Full story on Mashable

Instagram Expands Ads to International Users

June 9, 2014

Instagram is taking its advertising strategy global. The photo-sharing service owned by Facebook announced on Tuesday that it will begin showing in-feed ads to international users “in the coming months,” according to a company spokesperson. Instagram will start with three countries — Canada, the United Kingdom, and Australia — but more countries could be added in the future.

Full story on Mashable

Facebook Adopts Behavioral Ads While Giving Users Insight And Control Over Ads They See

June 12, 2014

Facebook will soon show users ads based in part on “information from some of the websites and apps you use.” Facebook has long displayed ads based on your user profile (age, gender, location) and on pages you visit on Facebook, but the company will now be using information from other sites and apps that embed snipits of Facebook code. The type of behavioral advertising is very common on the web and is one of the reasons we often see ads based on sites we’ve visited or products we’ve searched for as we travel around the web.

Full story on Forbes

Facebook Launches Snapchat Competitor Slingshot, for Real This Time

June 17, 2014

Facebook is ready to take on Snapchat with a new ephemeral messaging app, for the second time. The social network relaunched Slingshot on Tuesday, an app for sending disappearing photo and video messages similar to those sent via Snapchat. Users can send photos or videos up to 15 seconds long using Slingshot, and once those messages are viewed and cleared by the recipient, they disappear from the recipient’s phone for good. The only catch: Users are required to respond with an image or video in order to unlock those received.

Twitter Now Supports GIFs

June 18, 2014

The company announced that GIFs, the animated images on continuous loop, can now be shared and viewed on Twitter’s iPhone, Android and web versions.GIFs will now appear in your timeline with a play button, like other video content. You can upload GIFs through the gallery button under the text box in the same way you upload a photo. Twitter users can’t share video on Twitter unless it’s shared through Vine, so GIFs are the first video-type content available to regular users (non-advertisers). Users could previously share GIFs to the service through Twitpic, but the new GIF support feature seems to have eliminated Twitpic’s full functionality with Twitter.com.

Full story on Mashable

How to Post GIFs on Twitter

June 19, 2014

You can view GIFs on Twitter’s site, as well as on Android and iPhone devices. However, it appears you can only post them via Twitter.com, and they do not function on tablets. You can view GIFs on Twitter’s site, as well as on Android and iPhone devices. However, it appears you can only post them via Twitter.com, and they do not function on tablets.

Full story on Mashable

What We’re Watching

For 32 days the world comes together as one raving voice for the World Cup. It’s no surprise that the best place to get moment by moment updates on the big event is Twitter, the world’s biggest realtime chatroom. Brands must be careful in how they participate in this conversation, if at all, because of the strict licensing and copyright laws surrounding “World Cup.” That doesn’t mean you can’t watch the conversation in reatime, retweet others, or find credible news coverage to post. Below is a how-to on monitoring coverage and sourcing content using TweetDeck but you can set-up search feeds and lists in Hootsuite, Sprout Social and even Twitter.com itself if you’re not a TweetDeck user.
Ciao, Melonie

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