Top 10 Social Media News Stories this Week 2/6/2015

February 6, 2015

The week in social media news hand-curated by your friends at Fandom Marketing. Twitter made it easier than ever for small businesses to advertise on its platform by launching a new advertising tool. Instagram made its videos loop automatically in users’ streams and Youtube is testing a new feature that lets users upload multiple camera angles for a video. Also, learn about the new deal Twitter recently struck with Google that will make users’ tweets instantly searchable.

Ad-Free Social Network Ello Says Hello to Videos and Music — with Ads

January 22, 2015

Ello’s having a big day: It added sound and video support. Bring on the video and music embeds — and possibly ads, according to an email sent to users today. But Ellow seems to have allowed a loophole into its ad-free zone, as many of these third-party providers can bring ads with their content.

Full story on VentureBeat

Now on Twitter: Group Direct Messages and Mobile Video Camera

January 27, 2015

A few months ago, Twitter mentioned some features coming soon, and last week they started rolling out two of them: group messaging and a new mobile video experience. The group function lets you start conversations with any of your followers and they don’t all need to follow one another in order to chat. Also, in just a few taps you can add a video to unfolding conversations, share your perspective of a live event, and show your everyday moments instantly, without ever having to leave the app.

Full story on Twitter Blog

Twitter Launches New Advertising Tool for Small Businesses

February 4, 2015

Twitter is making it easier than ever for small businesses to advertise on its platform. The company introduced quick promote Wednesday, a new advertising feature that allows businesses to promote tweets directly from their analytics dashboard.

Full story on Mashable

YouTube Tests Multi-Angle Feature for Video

February 4, 2015

Ever watch a YouTube video, and wish you could see things differently? Well, now you can. The popular online video service announced a new feature on Wednesday that lets users upload multiple camera angles for a YouTube video. Viewers can then switch camera angles on the fly as they watch.

Full story on Mashable

Twitter Reportedly Strikes Deal for Tweets in Google Search Results

February 4, 2015

Thanks to a deal recently struck between Twitter and Google, your tweets will have a larger audience than ever before. According to Bloomberg, Twitter has reached a deal with Google that will make tweets from its users — all 284 million of them — instantly searchable.

Full story on Mashable

Unsuspecting McDonald’s Patrons Pay for Burgers with High Fives and Awkward Hugs

February 5, 2015

McDonald’s on Feb. 2 kicked off its Super Bowl-televised Pay With Lovin’ campaign, in which the franchise sold burgers for the steep prices of high-fives, selfies and family hugs. “Lovin’ Leaders,” or store campaign managers, have been quick to document the tender moments across McDonald’s, from selfies-with-cashiers galore to Instagram videos ending in store-wide applause.

Full story on Mashable

LinkedIn Now Counts 347M Members, up from 277M at the End of 2013

February 5, 2015

The LinkedIn professional social network contained 347 million members as of the end of 2014, up from around 277 million at the end of 2013. LinkedIn revealed the new metric yesterday in its earnings statement for the fourth quarter of 2014. At the end of the third quarter of 2014, LinkedIn had 332 million members.

Full story on VentureBeat

Twitter CEO Admits “We Suck at Dealing with Abuse and Trolls”

February 5, 2015

Because it’s so easy to set up a new Twitter account and users don’t have to share any info that would immediately identify them in the real world, the social media platform is overflowing with fake accounts and users who harass others while hiding behind screen names.

Full story on Consumerist

Instagram Video Now Loops in Your Stream

February 5, 2015

Taking a page from Vine, Instagram has made its videos loop automatically in users’ streams. The change, rolled out in an Android update last week and an iOS update Wednesday, means that people who linger on videos in the Instagram app will automatically be served re-runs.

Full story on Marketing Land

Updates to Facebook Mentions

February 5, 2015

Every week, there are more than two billion interactions between public figures and their fans on Facebook. Facebook Mentions was built to help public figures connect with their fans and each other. Yesterday, Facebook introduced two new features for Mentions: Sharing to other social networks and adding topics to your Mentions Feed.

Full story on Facebook Media

What We’re Watching

Now on Twitter, group private messages. Messages support text, photos, links, emojis and Tweets.
~Melonie Gallegos

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