The week in social media news hand-curated by your friends at Fandom Marketing. Google Photos now offers users unlimited storage and Facebook launched a new security tool. Facebook also enabled GIF support and now allows users to pay one another inside Facebook group chats. Learn what teens are doing nowadays in an attempt to summon demons and discover which brand is the most miserable brand on Twitter.
As Social Media Gets More Visual, It’s Gotten More Invisible to Marketers
May 26, 2015
Social media keeps getting more visual, and for evidence of that, look no further than Clorox Co.’s Hidden Valley Ranch. One recent Twitter post of a photo that showed chicken wings and French Fries with Hidden Valley Ranch dressing generated 150 million retweets and an ultimate audience of nearly 44 million people.
Full story on AdAge
Your Enterprise Social Network Isn’t Being Used Mostly Because of Your Corporate Culture
May 26, 2015
I was speaking at a conference recently, and a question was posed to me from someone in the audience near the tail end of the session. “We deployed our enterprise social network last year, but it’s a ghost town. No one is using it.” I knew what was about to come next, but I politely waited for the question to be asked anyhow.
Full story on Forbes
Facebook Messenger Beefs Up Payments, Lets You Pay Inside Group Chats Now
May 27, 2015
Facebook Messenger said two months ago that it was getting into the payments game — along-awaited move on Facebook’s part. Now, the team also plans to phase in two additional ways that people can pay each other inside the app.
Full story on Mashable
Teens are Trying to Summon Demons Using Pencils and a Hashtag
May 27, 2015
They’re at it again — no, not lip plumping or Zayn mourning. Teens don’t always have comprehension of consequences, but you’d think that summoning demons on social media would throw up a red flag. The hashtag #CharlieCharlieChallengetook over Twitter Memorial Day weekend.
Full story on Mashable
Google Photos Breaks Free of Google+, Now Offers Free, Unlimited Storage
May 28, 2015
Google officially announced its long-rumored revamp of its photo-sharing service, Google Photos, at its I/O developer conference in San Francisco today. The killer feature? Users can now backup up full-resolution photos and videos – up to 16MP for photos and 1080p for videos – to Google’s cloud for free.
Full story on TechCrunch
Facebook Launches New Security Checkup Tool to Prevent Accounts from Getting Hacked
May 28, 2015
To prevent hackers from breaking into accounts, Facebook has launched a new Security Checkup feature. The Security Checkup feature — which currently appears for a select group — walks users through several privacy steps. The Security Checkup feature allows users to easily change their password, setup login alerts and clean up login sessions.
Full story on Forbes
Carousel Ads Go Global
May 28, 2015
Earlier this year, we introduced a new way for brands to tell deeper stories and share more images with people interested in their posts. We call them carousel ads, and they provide advertisers with more flexibility in telling their stories by allowing people to swipe left on an ad to see additional images and link to a website of a brand’s choice to learn more.
Full story on Instagram for Business
Twitter Automates ‘amplify’, as It Pushes the Live-Video Ad Product into News, Entertainment
May 28, 2015
For the past two years, advertisers have used Twitter’s ad product Amplify to show users instant replays from heated sports games or what favorite celebrities are wearing, live from the red carpet. Both Twitter and marketers love the product, as it has generated plenty of revenue for the company and raises awareness around brands.
Full story on Forbes
Comcast is the Most Miserable Brand on Twitter 🙁
May 29, 2015
In the age of social media, brands now behave more like people than ever. They weigh in on the hot stories of the moment, flirt with celebrities, awkwardly try to pass as teenagers, pick fights and, not occasionally, say the wrong thing. So it’s a good question to ask whether people actually like these brand-personalities.
Full story on Mashable
Rejoice: Facebook Gets GIF Support. Here’s Everything You Need to Know
May 29, 2015
Prepare yourselves — Facebook now has serviceable GIF support. That’s right children, you can now post GIFs to Facebook and have them display not only inline, but in the mobile app as well.
Full story on Mashable
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