It’s not enough to say 2012 was a good year for social media. It was an amazing year. As marketers we embarked on many new experiences from curating photo boards for Pinterest, to arming employees with iPhones to join the Instagram mobile photo movement.
I was delighted to come upon this infographic inspired by a The Huffington Post article “100 Fascinating Social Media Statistics and Figures From 2012”. Data tells a story and this one tells us there was a shift in people’s attitudes toward social media in 2012 based usage of tools. Things seemed to get simpler, and simpler. Instead of leaving comments, people just liked a status. I call it the “one click attitude” that website users now have. If it can’t be done in one click they aren’t interested. Because of this new attitude integration of your website to social media tools is key in 2013. The use of images became more relevant with the rise of Pinterest and Instagram.
It’s plain to see that the original anti-social media users, like maybe our parents, jumped on the bandwagon, a good majority of people don’t update their privacy settings and actually read the terms and conditions of being a user (ahem, Instagram terms of service and policy change).
Today, you can find most people and brands on Facebook, Twitter, Pinterest, LinkedIn and Instagram engaging with one another. Consumers are able to get real answers in realtime using social media, and they are praising brands for using it. In fact, based on the social media infographic, 80% of consumers prefer to connect with brands on Facebook. All in all there were many milestones and changes in social media in 2012. Which ones made an impact on you and the way you use social media today?
Source: So! What? Social.
Hungry for more stats? Also check out 100 Fascinating Social Media Statistics and Figures from 2012 on Huffington Post by Brian Honigman