The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat made it easier to find and follow users and Instagram added three new filters. IBM announced its marketing partnership with Facebook and Meerkat is now allowing users to watch some live streams without Twitter. Learn about Twitter’s new approach to advertising on Vine and Periscope.
Instagram Gets Emoji Hashtags and 3 New Filters, Future Filters to Arrive Faster
April 27, 2015
Instagram has added three new filters to its app, including Lark, Reyes and Juno. These filters are designed to brighten images and seem generally appropriate for spring time photos.
Full story on TechCrunch
Here’s How Twitter Can Connect Us to the Internet Of things
April 30, 2015
While Facebook, Google and others have made their strategies for the Internet of Things fairly self-apparent, Twitter, the real-time social king, has yet to crystalize a cohesive strategy for what many see as the next big wave in technology innovation.
Full story on Forbes
Meerkat Now Lets You Watch Some Live Streams Without Twitter
May 4, 2015
It looks like Meerkat is finally addressing its troubles with Twitter, which has worked to limit the live streaming app’s access to its users since the launch of rival Periscope, which is owned by Twitter. Meerkat added Facebook support to its iOS app over the weekend, along with other features that minimize the app’s reliance on Twitter, in its latest update.
Full story on Mashable
Facebook Messenger Had 1 Million Video Calls in the First 2 Days, Facebook Says
May 5, 2015
It’s been just over a week since Facebook rolled out video chat for Messenger, and things already look promising for the app’s newest feature. According to the company, Messenger users made over 1 million video calls during those first two days after launch.
Full story on Mashable
IBM Announces Marketing Partnership With Facebook
May 5, 2015
IBM and Facebook are teaming up to offer marketers new integrations between the two platforms. IBM said customers will now be able to buy Facebook ads with combined data from Facebook and IBM’s Marketing Cloud (the latter includes things like weather, location and previous purchase history).
Full story on TechCrunch
Snapchat Makes It Easier to Find and Follow Friends, Snapchat Stars, Celebrities
May 6, 2015
Since early this year, Snapchatters have been able to add friends on the app through Snapcodes, also known as Snaptags. Users can point their camera over the QR codes, featuring Snapchat’s signature white ghost and yellow backdrop, and tap their screen to add friends.
Full story on Forbes
Meerkat Launches Developer Platform To Differentiate From Periscope
May 6, 2015
How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect.
Full story on TechCrunch
Pinterest Opens Door to App Developers, Expects New Recipe, Wedding, Travel Tools
May 8, 2015
Pinterest hasn’t been rushing to open its data to developers. But now, integrating with Pinterest is more doable than ever. Last month, the visual bookmarking site officially opened its application program interface (API) to select marketers and advertisers.
Full story on Forbes
Facebook Vs. Youtube: a Look at the NFL’s Split Programming Strategy
May 8, 2015
Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which videos to put where.
Full story on AdAge
Twitter Taking a Different Approach to Advertising on Vine and Periscope
May 8, 2015
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform will feature traditional, force-fed advertising, at least in the near term, according to Joel Lunenfeld, Twitter’s VP-global brand strategy.
Full story on AdAge
What We’re Watching
~Melonie Gallegos
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