Social Media News Top Stories Featuring Twitter, Facebook, Pinterest

June 13, 2015
Social Media News Recap

The week in social media news hand-curated by your friends at Fandom Marketing. Twitter announced its plan to remove the 140-character limit on its direct messaging feature and Pinterest reveals its plan for adding a “buy button”. Learn about Facebook’s newly introduced version Facebook Lite and Facebook’s decision to begin supporting animated GIFs. Find out why you’ll soon start seeing many more ads throughout your Instagram feed and how Pinterest will soon actually be making money.

Pinterest Makes Media Push Targeting Evergreen Content

May 26, 2015

When people think about Pinterest, wedding dresses, recipes and gardening tools likely come to mind. However, the bookmarking site is deepening its relationships with publishers in a push to better feature articles and how-to stories.

Full story on Forbes

Facebook Starts Supporting Animated GIFs

June 1, 2015

Your Facebook News Feed will soon become much more animated. Facebook has decided to begin supporting animated GIF images. An animated GIF is a graphic image that moves in a loop — which is created by combining a batch of consecutive images.

Full story on Forbes

Pinterest Reveals Mock-Up for Its First “Buy Button”

June 1, 2015

See a yummy recipe, instantly order all the ingredients. Find a cool product, instantly add it to your Amazon Wish List. That’s the plan for “Action buttons” on Pinterest’s new developer platform.

Full story on TechCrunch

Here’s How Pinterest Will Actually Make Money

June 1, 2015

A new “buy button” feature could help Pinterest start raking in cash. The social networking site, which has been working to grow its advertising revenue, on Monday revealed a new developer platform featuring “Action Buttons” that would let Pinterest users buy items or add them to a wish list, according to TechCrunch.

Full story on Fortune

Advertisers Can Now Add Action Buttons like “Shop Now” to Instagram Ads

June 2, 2015

The days of an ad-free Instagram are long gone, lost in the pre-Facebook ownership days, so it might be no surprise that the photo-and-video-sharing social media app will now feature ads that let viewers take action beyond liking or commenting on them.

Full story on Consumerist

Instagram Turns Up the Volume on Its Ad Plans

June 2, 2015

Instagram is hitting the accelerator on its famously slow-speed advertising chase. Today, the Facebook-owned social network announced that after a year and a half of testing, it’s ready to shift gears. In the coming months it will start selling advertising to any business and allow advertisers to use Facebook targeting to hone in on consumers.

Full story on Marketing Land

Facebook Tests “Saved Replies,” a Tool That Lets Pages Respond to Customers with Canned Messages

June 2, 2015

Facebook is testing a new feature called “Saved Replies,” which will allow business Page owners the ability to write, save and then re-use canned messages when communicating with their customers over Facebook. The addition will save businesses time when handling incoming customer service inquires and responding to other customer feedback via the site.

Full story on TechCrunch

Get Ready for Way More Instagram Ads

June 2, 2015

Instagram’s ad service is now as big a free-for-all as Facebook’s has been for years. On Tuesday, the photo-sharing network Facebook acquired in 2012 announced it’s expanding its advertising service to all marketers, not just the carefully chosen few it’s been working with since first rolling out ads in November 2013.

Full story on TIME

Announcing Facebook Lite

June 4, 2015

Last week, Facebook introduced Facebook Lite, a new version of Facebook for Android that uses less data and works well across all network conditions. In many areas, networks can be slow and not able to support all the functionality found in Facebook for Android.

Full story on Facebook Newsroom

Twitter Will Remove 140-Character Limit on Direct Messages

June 11, 2015

You will soon be able to send much longer direct messages on Twitter. The site plans to remove the 140-character limit on its direct messaging feature in July, the company revealed in a post on its developer forum on Thursday.

Full story on Mashable

Introducing the Oculus Rift

June 11, 2015

On Thursday, Oculus introduced the Rift, which will ship to consumers in Q1 2016. The Rift delivers on the promise of consumer virtual reality and next-generation VR gaming.

Full story on Facebook Newsroom

The Silent Partnership: What the Google-Twitter Partnership Means for Your Brand

June 12, 2015

Did you know Google and Twitter have entered into a partnership? Why has this partnership developed and what implications does it have for your business? In 2013 Twitter was floated on the stock exchange and prices initially soared in a frenzied reaction. However Twitters expected rapid user growth never materialized and caused prices to fall sharply.

Full story on Social Media Today

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