The week in social media news hand-curated by your friends at Fandom Marketing. Find out which celebs are already using Twitter’s brand new video app called Periscope. Discover how Facebook is making it easier for you to find events you’d be interested in. Learn about Pinterest’s new save button for the internet and Twitter’s new free tool for media outlets .
Why Do Millennials Use Facebook and Twitter?
March 24, 2015
More than 9 in 10 US Millennials (aged 18-34) use Facebook, while fewer than 4 in 10 use Twitter, according to results from a recently-released survey conducted by the Media Insight Project, an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.
Full story on Marketing Charts
Introducing Periscope
March 26, 2015
Last Thursday, Twitter excitedly introduced Periscope, a new app that lets you share and experience live video from your mobile phone. They think it’s a perfect complement to Twitter, which is why they acquired the company in January.
Full story on Twitter Blog
Facebook Helps Millennials Keep Up with Headlines
March 27, 2015
eMarketer estimates that 88.0% of 18-to-24-year-old internet users in the US will use Facebook this year, as will 78.6% of those in the 25-to-34 range. This works out to 58.7 million millennials logging on to Facebook at least monthly in 2015—and many are likely doing so to check out the news.
Full story on eMarketer
Facebook Is Making It Easier to Find Events You Want to Go to
March 30, 2015
Facebook now lets you subscribe to events from specific pages. The social network is rolling out a new feature Monday that allows you to subscribe to events created by a specific business, band or other Facebook page.
Full story on Mashable
Twitter Launches Curator, its Free Storify Competitor
March 31, 2015
Twitter just launched Curator, its new free tool for media outlets. First unveiled in February, Curator is now available to any media outlet that applies on Twitter’s website for access to the tool. It allows organizations to collect tweets and Vines based around specific topics, perform more advanced searches and get access to better analytics.
Full story on Mashable
Twitter Ads Are Coming to Your Profile
April 1, 2015
Twitter advertising isn’t new, but advertising on users’ profiles? That is a first. The social network is testing out promoted tweets on some profile pages, according to a Re/code report. And if those ads are there at all, you’ll find them a few tweets down in a section specially marked, “Suggested by Twitter,” so there’s little chance of mistaking them for anything else.
Full story on Mashable
Facebook’s New Side Project, Riff, Tries to Blueprint the Recipe for Viral Videos
April 1, 2015
From Instagram and Hyperlapse to, more recently, an embeddable video player, Facebook has slowly woven video sharing into many of its products and services. But Facebook’s new app called Riff, released for iOS and Android on Wednesday, tackles video with a distinct twist.
Full story on Mashable
12 Celebs Who Joined Periscope Before You
April 1, 2015
What do a former Beatle, a magician and an award-winning director have in common? They are all signed up to Twitter’s new Periscope app. However, people discovery is not Periscope’s strongest feature. So Mashable located 12 interesting celebrity accounts you can follow right now for fascinating new livestreams.
Full story on Mashable
The Save Button for the Internet
April 2, 2015
The Pin It button is how you save anything you want for later. Recipes, articles, project ideas…whenever you spot something you want to try some day, you just Pin It and it’s saved. And starting Thursday, Pinterest made some big improvements to how Pinning works. Now when you Pin something you found out on the web, or you save a Pin on Pinterest, all it takes is a couple of clicks and it’s saved.
Full story on Pinterest Blog
Pinterest’s Launches New ‘Pin It’ Button for Faster Bookmarking
April 2, 2015
Pinterest launched a new “Pin It” button on Thursday that makes it faster for users to bookmark content across the Internet. According to the company, the new and improved button, which Pinterest users can install as an extension for web browsers including Safari, Chrome and Firefox, trims the number of clicks needed to save web content — articles, photos, and so on — from six clicks to three.
Full story on Mashable
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