The Week in Social Media News 2/20/2015 Keeping Marketers Current

February 20, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Twitter introduced TweetDeck Teams and a new tool that could make your tweets more popular. Facebook is now allowing users to put stickers on pictures from their phones and YouTube amended an advertising policy that tightens rules for brand-sponsored videos.

Facebook Ads Get Smarter

February 17, 2015

Like it or not, Facebook advertisements just got even smarter. On Tuesday, the social network announced Product Ads, a set of tools that lets businesses more effectively target Facebook’s 1.4 billion or so users with a new, automated process.

Full story on Mashable

This Tool Could Make Your Tweets More Popular

February 17, 2015

A study backed by the National Science Foundation and Google used an algorithm to parse the sentence constructions, rhetoric and keywords that makes certain tweets get more attention than others. The researchers used their findings to create an online tool that weighs two wordings of the same tweet against each other and spits out a percentage chance that one is likely to be more popular than the other.

Full story on Mashable

Twitter Introduces TweetDeck Teams to Make Managing Accounts Easier

February 17, 2015

TweetDeck launched a new feature for power users and brands on Tuesday called TweetDeck Teams. In a blog post, Twitter described it as a “simple way to share access to your account without sharing passwords.” The feature, which is rolling out to TweetDeck for the web, TweetDeck for Chrome and TweetDeck for Windows on Tuesday, creates two classes of users: administrators and contributors.

Full story on Mashable

What Role Did Social and Digital Media Play in the 2014 Midterms?

February 18, 2015

This question originally appeared on Quora: What role did social and digital media play in the 2014 midterms? This question was answered by Steven Johnston who worked on Political Campaigns and in Congress, on Quora. Johnston explained how digital and social media played an increasingly significant role in the 2014 midterms.

Full story on Forbes

Facebook Now Lets You Put Stickers On Pictures From Your Phone

February 19, 2015

Goodbye, lame Facebook photos. Hello, photos filled with cartoon characters! Starting Thursday, you’ll be able to add stickers to your photos from Facebook’s mobile app on iOS and Android. You’ll see a new sticker icon when you upload a photo to Facebook on mobile; when you add a sticker, you can drag it to wherever you want, change the size and rotate it.

Full story on Huffington Post

YouTube Tightens Rules For Brand-Sponsored Videos

February 19, 2015

YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in viewership for the last three years. But video producers that depend on brand sponsorships for extra revenue are being herded back onto the reservation.

Full story on Marketing Land

What We’re Watching

Campaigns for the good.

“Not only do we often see critical tweets about actresses in their gowns, women are 50% more likely to say something negative about themselves than positive on Twitter, according to new research from Twitter.”

~Melonie Gallegos

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