The Week in Social Media News 11/21/2014, Hand­-Curated by Marketers for Marketers

November 21, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat teamed up with a payment processing service to enable users to send cash and Twitter made it possible to search tweets all the way back to 2006. Learn about FB Techwire, Facebook’s newly introduced resource for journalists to discover original content.

Reducing Overly Promotional Page Posts in News Feed

November 14, 2014

Last Friday, Facebook announced that beginning in January 2015, people will see less promotional posts from Pages in their News Feeds. As part of an ongoing survey Facebook asked hundreds of thousands of people how they feel about the content in their News Feeds. People told Facebook they wanted to see more stories from friends and Pages they care about, and less promotional content.

Full story on Facebook Media

Snapcash Could Bring Real Identity and Ad Targeting Data to Snapchat

November 17, 2014

Snapchat doesn’t ask for your real name, but its on the debit card you use for its new peer-to-peer payments feature Snapcash. That could prove very lucrative for the ephemeral messaging service. Snapchat has just overhauled its privacy policy to allow it to collect additional identity information about users of Snapcash.

Full story on TechCrunch

Facebook is Growing Up and Growing Older. Not Sure if This is Good or Bad News?

November 17, 2014

A table based on research and statistics shows the users of Facebook in the United States. The table is organized by the ages of users from  January 2011 to January 2013.

Full story on 20plus30

Snapchat, Square Want to Make it Easy for You to Send Cash

November 17, 2014

Snapchat, known for sending photos that immediately disappear after being viewed, has teamed with payment processing service Square to help users send money to one another. The unusual pairing gives Snapchat a new feature its larger competitors like Twitter and Facebook can’t yet match.

Full story on CNET

Source: Facebook ss Testing ‘Facebook at Work’, Separately Hosted Version to Roll Out in a Few Months

November 17, 2014

This afternoon an industry source confirmed for me that Facebook is indeed piloting ‘Facebook at Work’ a product aimed at enterprise collaboration and the source told me such a product will be rolled out in a few months.

Full story on TechCrunch

Introducing FB Techwire

November 18, 2014

On Tuesday, Facebook introduced FB Techwire, a resource for journalists to discover original content including breaking news, first-person analysis, photos and videos posted to Facebook by technology influencers and organizations.

Full story on FB Newsroom

Search All the Tweets! Twitter Now Indexed All the Way Back to 2006

November 18, 2014

Twitter gave its search function a major upgrade, indexing the hundreds of billions of public tweets sent since 2006, the company announced on Tuesday.  Previously, Twitter’s search feature was fairly perfunctory, returning what it calls “real-time” tweets that go back only about a week. The expanded search feature, that rolled out to users this past week, accesses an index of  roughly half a trillion documents.

Full story on readwrite

Facebook Groups: Now There’s an App for That

November 18, 2014

Facebook is breaking out yet another feature into a standalone app. The social network rolled out Facebook Groups, an app to help users stay in touch with all of their Facebook groups and find new ones. The app functions as a hub for everything related to groups on Facebook. Upon launching the app, users see a list of the groups they belong to, with the most frequently viewed appearing first.

Full story on Mashable

The Old Foursquare is Dead

November 19, 2014

The final traces of the old foursquare are being wiped from existence, as the new Foursquare is currently going out as an update to Windows Phone users. This summer, Foursquare made an announcement, to the shock of many, that it would be splitting its long-surviving check-in app into two separate applications: Swarm and Foursquare.

Full story on TechCrunch

If Twitter Was 100 People 5 People Would Contribute ?% of Tweets

November 19, 2014

The 20plus30 consulting blog posted a great infographic that uses Twitter stats to display the activity and inactivity within the Twitter community.

Full story on 20plus30

Is Twitter Driving Your Holiday Sales?

November 20, 2014

Retailers hoping to find their next best lead for the holiday season might want to consider Twitter, if they haven’t already. Data from a study DB5 conducted on Twitter’s behalf unveiled the ways in which Twitter influences its users to purchase gifts over the holiday season.

Full story on eMarketer

Does Anyone Really Use Social for Customer Service?

November 20, 2014

Many firms began using social media for some form of customer service just as soon as consumers started tweeting and posting complaints about their brands online—and while the decision to respond to those messages may have been a good one, transferring significant customer service functionality to social sites may not be a good idea. Even for the simplest of inquiries, the vast majority of consumers prefer other forms of communication.

Full story on eMarketer

Internet to Hit 3 Billion Users in 2015

November 20, 2014

The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world’s population. This year, the internet will reach more than two in five people in the world for the first time as online audience hits 2.89 billion users globally.

Full story on eMarketer

You Can Now Share Tweets Using Twitter’s Direct Messages

November 21, 2014

Though it might seem like a feature that should’ve been in place already, the ability for Twitter users to share tweets of interest via the platform’s direct messages option is something the company just rolled out this week. Now when you see a specific tweet that you want to share privately, there are options other than simply retweeting it or quoting it within Twitter, Twitter says in a new blog post. Sharing tweets within Twitter? What a novel idea!

Full story on Consumerist

What We’re Watching

If you think about it, the social media phenomenon is a little weird if you could have sat back to predict what the Internet would have become ten years ago. It’s bizarre and it has changed how people interact with technology, and more importantly, how we interact with each other. Here are five super weird facts about Facebook that brings this into focus.

~Melonie Gallegos

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