The Week in Social Media News 10/10/2014, Keeping Marketers Current

October 11, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. This week marks four years since Instagram first launched. Learn why Facebook hates fake likes and why Facebook was so aggressive about migrating users over to Messenger.

10 Things We Learned About Social Media Users’ Charitable Habits

September 19, 2014

As the#IceBucketChallenge campaign showed us, social media can be a powerful medium for charitable organizations. However, the precise nature of the relationship between social good and platforms like Facebook and Twitter can often be unclear. Do social media users really absorb the message? Do people use activism on a social platform instead of actually donating money to a charitable cause?

Full story on Mashable

Your Embedded Instagrams Will Now Appear Much Bigger and Clearer

October 3, 2014

Instagram rolled out a big improvement to the way embedded photos will look on the web on Thursday. Embedded Instagram photos will now be bigger and cleaner than before, with a narrower bezel around the frame and a Follow button above the image. This will make it easier for readers to follow the Instagram account of the embedded photo’s owner via a Follow button.

Full story on Mashable

Why Facebook Hates And Fights Fake Likes

October 6, 2014

Facebook is launching a campaign to rid its service of fake, or “low-quality”  likes. There are spammy businesses out there that prey on Facebook page admins with offers to get them thousands of likes to their pages.

Full story on Forbes

Four Years of Brands on Instagram

October 6, 2014

Four years ago from October 6, 2010, Instagram was launched. Led by co-founders Kevin Systrom and Mike Krieger, a small team of employees had been hard at work on an easy way for people to capture and share the world’s moments. By the end of 2011, the Instagram community had grown to one million users.

Full story on Instagram for Business

This is Why Facebook Was so Aggressive About Migrating Users over to Messenger

October 6, 2014

In June, Facebook announced that users who wanted to send private messages from their phones would have to download a separate app–Messenger–in order to do so. So why was Facebook aggressively herding users over to Messenger? Now, we have clear hints of one possible answer: User-to-user mobile payments.

Full story on Fast Company

Social Curation Platform Storify Gets a Redesign with Support for Group Collaboration

October 7, 2014

Storify, a service that allows users to curate tweets, photos, and other social media posts to create a coherent story, is getting a new design. More than just giving the product a new look, the redesign supports an important new feature — the ability for multiple journalists or other Storify users to collaborate on stories together.

Full story on TechCrunch

Facebook Launches Hyper-Local Ads Targeted to People Within a Mile of a Business

October 7, 2014

Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers.

Full story on TechCrunch

Interview with a DDoS troll: Meet ‘the Gods of the Internet’

October 7, 2014

DDoS attacks are a way to keep corrupt corporations honest, according to an anonymous member of DerpTrolling, who gives us an inside look at the self-proclaimed gods of the Internet. To talk to the anonymous  member they  plugged into a private chat session from opposite sides of the globe using an encrypted Chrome add-on.

Full story on CNET

Facebook’s Audience Network: Open for Business

October 7, 2014

In April,  Facebook’s Audience Network was introduced, which helps publishers and developers to monetize their mobile apps by showing Facebook ads to their users. Over the past few months, Facebook has optimized their network to improve performance, and on Tuesday, they formally launched and extended the service to more developers and publishers across the globe.

Full story on Facebook Developers

Facebook’s Audience Network: Open for Business Ello and Goodbye? Another Social Utopia Gets its 15 Minutes

October 7, 2014

Ello is the en vogue social network for the person who doesn’t want their data compiled, crunched, and sold to the highest bidder. Released in beta in early August, the invitation-only site was on no one’s radar until it was thrust into the spotlight in September. The big sell? Ello is the anti-Facebook . It’s both free and ad-free — and always will be — and you can be whoever you want, real name or otherwise.

Full story on The Street

Twitter Sues the Government for Violating Its First Amendment Rights

October 7, 2014

Twitter just sued the federal government over restrictions the government places on how much the company can disclose about surveillance requests it receives. On Tuesday, Twitter asserted in its suit that preventing the company from telling users how often the government submits national security requests for user data is a violation of the First Amendment.

Full story on Wired

Report: Facebook Readying App for Anonymous Sharing

October 8, 2014

Facebook might soon offer the option for users to interact with one another completely anonymously. According to a report in the New York Times, the app will launch in the coming weeks and allow people to use pseudonyms so they can have discussions about topics “which they may not be comfortable connecting to their real names.

Full story on Mashable

Online Trolls are Narcissists, Sadists and Psychopaths, Says Study

October 9, 2014

Recently published research from Canada suggests trolls have something wrong with them. Well, a lot. But don’t we all? Researchers sought to discover whether trolls were, in layman’s terms, a touch nuts. Specifically, did they evoke aspects of narcissism, sadism, psychopathy and even that greatest of corporate traits, Machiavellianism.

Full story on CNET

Google Launches Hangouts Desktop App and Polls for Google+

October 9, 2014

Google Hangouts users can now chat and make calls from their desktops without opening their browser. The company rolled out a new desktop app for Chrome OS and Windows users Thursday and announced new social polling features for Google+. The desktop app allows chats and calls to run independently of a web browser, and chats and notifications will automatically be synced between the desktop and mobile app.

Full story on Mashable Summit Addresses the Content Barrier

October 9, 2014

On Thursday, Facebook CEO Mark Zuckerberg kicked off the first Summit in New Delhi, India. The Summit brings together like-minded thought leaders who are focused on addressing the lack of relevant localized content online. This is critical to’s efforts to connect the two thirds of the world not yet connected.

Full story on Facebook Newsroom

What We’re Watching

It’s amazing to see technology merge closer and closer to the physical life. Here’s one way students combined the old traveling message concept to digital communications. I wish one of these balloons would drop on my porch!

Colombini built as a student project at ECAL, with funds raised on a crowdsourcing site and the help of Robopoly, an electronics and robotics group from partner school EPFL. The process starts at a custom website, There, you can enter your name, your email address, a short message, and a favorite image or video clip. The machine prints the message and a unique URL for your content onto a slip of paper, the paper gets put in a tiny biopolymer container, and the container gets attached to a yoga ball-size balloon. At that point, as Colombini’s description puts it, “the balloon will travel haphazardly to a potential recipient.”

~ Melonie


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