This month we’re interviewing a dynamic marketer who inspires many other marketers through her leadership as President of the San Diego chapter of American Marketing Association. Shelley Callahan is the VP of Marketing for Advanced Particle Therapy (APT), a proton therapy center development company. A top player in San Diego’s sizzling biotech industry, APT develops…
February 10, 2015
The week in social media news hand-curated by your friends at Fandom Marketing. Twitter made it easier than ever for small businesses to advertise on its platform by launching a new advertising tool. Instagram made its videos loop automatically in users’ streams and Youtube is testing a new feature that lets users upload multiple camera angles for…
February 6, 2015
By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way. An extremely effective way to…
February 3, 2015
The week in social media news hand-curated by your friends at Fandom Marketing. Facebook launched Place Tips, which offers information and recommendations about places in the real world. Twitter rolled out two of its new features and Pinterest is now testing ads in your home feed. Find out if Super Bowl Fans care what brands have to…
January 30, 2015
Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The sandbox has been dirtied by the mass market creating more noise than any one feed can handle and…
January 29, 2015
The week in social media news hand-curated by your friends at Fandom Marketing. Apple and Instagram crack down on illegal drug-related activity on their networks, while Facebook focuses on reducing the hoaxes that appear in users’ feeds. Learn how Pinterest is trying to appeal to the male demographic and discover the new feature that the already-forgotten social network…
January 23, 2015
Finding the perfect online influencer to partner with your brand might seem like a daunting task with hundreds of thousands of bloggers in your industry to choose from. It is becoming more popular than ever to enlist a group of influential online personalities to share your brand’s story through sponsored blog posts, product trials or…
January 20, 2015
The week in social media news hand-curated by your friends at Fandom Marketing. Blackberry accidentally tweeted out a message from a competitor’s smartphone and LinkedIn announced two new products the company is developing. Hear what Mark Zuckerberg thinks social networks will look like in ten years and learn about the correlation between technology and higher levels…
January 16, 2015
Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager. eMarketer published a report in December highlighting what marketing professionals struggle with in achieving social media marketing success. ROI was predictably top of the list. What might…
January 13, 2015
The week in social media news hand-curated by your friends at Fandom Marketing. Research shows that more teens are fleeing from Facebook due to their perception of the site’s safety. Learn about Twitter’s new ‘While You Were Away’ feature and why Facebook is driving for speech recognition dominance. Study: More Teens are Fleeing from Facebook December…
January 9, 2015