The Week in Social Media News 1/10/2014 Stories Important to Marketers

January 9, 2015

The week in social media news hand-curated by your friends at Fandom Marketing. Research shows that more teens are fleeing from Facebook due to their perception of the site’s safety. Learn about Twitter’s new ‘While You Were Away’ feature and why Facebook is driving for speech recognition dominance.

Study: More Teens are Fleeing from Facebook

December 19, 2014

An iStrategyLabs report from January 2014 caused quite a ruffle among the Facebook top brass and investors, as it indicated that teens are leaving the ubiquitous social platform. Now, a Thursday report from Frank N. Magid Associates Inc. (via Bloomberg) shows that Facebook’s popularity among younger users is in serious decline.

Full story on Mashable

When Will the Social Struggles Stop?

December 30, 2014

Nearly nine in 10 US companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing success.

Full story on eMarketer

US Social Media Use by Age – No Surprises

December 31, 2014

The 20plus30 consulting blog posted a chart that displays the percentages of US social media networking use by age group. The percentages are based on a nationally representative survey of 2,341 US adults (18+).

Full story on 20plus30

Twitter’s ‘While You Were Away’ Feature Rolling Out to More Users

January 1, 2015

The social giants of today- Facebook and Twitter are both in an armed race which seem to be converging into one another. Much like Facebook’s news feed which displays posts and status updates in a ranked manner based on its algorithms that try to predict what will grab the user’s interest- Twitter has now rolled out a new feature: “While you were away.” It displays a recap of the best tweets that you might have missed and shows them on top of your timeline.

Full story on Business 2 Community

Details Unveiled for Twitter’s Native Video Player to Rival YouTube?

January 2, 2015

A Twitter spokesperson tells us that the FAQ and terms are in reference to promoted video services for Amplify users, not the new video player that it plans to launch for consumers in the first half of 2015. The Twitter Video Player will host videos of up to 10 minutes with no limit on file size, initially supporting mp4 and mov files. There will be no ability to edit videos or schedule them within the player — at least in its first iteration.

Full story on TechCrunch

5 Reasons Facebook is Driving for Speech Recognition Dominance

January 6, 2015

Following the announcement that it is buying California-based start-up Wit.ai, Facebook is likely getting into action on developing a new experience based on voice recognition, and there are at least five opportunities that are thought to have motivated the purchase.

Full story on Forbes

What the Shift to Video Means for Creators

January 7, 2015

We’re increasingly seeing a shift towards visual content on Facebook, especially with video. In just one year, the number of video posts per person has increased 75% globally and 94% in the US. And with people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing. Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year.

Full story on Facebook Media

What We’re Watching

Well it’s the new year and you know what that means, predictions! Predictions aren’t always very reliable so I like to keep up on trends. Here’s a recap of different trends from technology to food that might impact your 2015 marketing.

~Melonie Gallegos

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