Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…

The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat made it easier to find and follow users and Instagram added three new filters. IBM announced its marketing partnership with Facebook and Meerkat is now allowing users to watch some live streams without Twitter. Learn about Twitter’s new approach to advertising…

Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…

Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…

The week in social media news hand-curated by your friends at Fandom Marketing. This week Twitter introduced a controversial messaging feature and WhatsApp announced that their iPhone users will soon be able to make free calls. Facebook has now reached 1.44 billion monthly users and Facebook video is is now delivering 4 billion daily viewers. Also,…

The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat rolled out a major update that will “change your life” and Twitter began testing a revamped search design. Facebook claimed to be winning the battle against fake likes, in addition to rolling out a web browser version of its standalone Messenger…

The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…

Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic, engage customers and spread brand awareness. When optimized for action it can boost SEO, social media interactions and lead generation. Creating…

The week in social media news hand-curated by your friends at Fandom Marketing. Find out which celebs are already using Twitter’s brand new video app called Periscope. Discover how Facebook is making it easier for you to find events you’d be interested in. Learn about Pinterest’s new save button for the internet and Twitter’s new free…

If your brand’s social media management has changed hands one or more times, it is likely that you will need to do a little dirty work and start your social media presence on a clean slate. In order to give your client’s social profiles somewhat of a “fresh start,” spend some time performing a social media…