The week in social media news hand-curated by your friends at Fandom Marketing. This week Twitter introduced a controversial messaging feature and WhatsApp announced that their iPhone users will soon be able to make free calls. Facebook has now reached 1.44 billion monthly users and Facebook video is is now delivering 4 billion daily viewers. Also, get the latest scoop on teens and their social networks.
Twitter Is Winning The Live Streaming Battle
April 16, 2015
Following its acquisition of live streaming app Periscope, Twitter has been actively fighting to make sure its service beats that of independent competitor Meerkat, which had a slightly earlier start.
Full story on TechCrunch
Twitter Makes It Easier for Developers to Add Timelines to Mobile Apps
April 17, 2015
Twitter this week rolled out new features to its mobile developer platform, Fabric, aimed at expanding access to Twitter timelines from third-party applications.
Full story on TechCrunch
Well, Hello There: WhatsApp Voice Calling is Coming to iPhone
April 21, 2015
WhatsApp users will soon be able to make free calls from within the iOS version of the app. The messaging service’s iPhone update, which is available now, will eventually bring voice calling features to the Facebook-owned platform in the near future, according to the company.
Full story on Mashable
Vine’s New Share Screen Lets You Post to Multiple Social Networks at Once, Including Tumblr
April 21, 2015
Vine today received a little update that should make sharing just a touch easier… literally. With a new share screen, Vine users can choose to send a specific Vine to Twitter, Facebook, Tumblr, or revine the original video – all at the same time.
Full story on The Next Web
Facebook News Feed Reprioritizes Your Real Friends Above Pages
April 21, 2015
No one likes brands more than their friends, and there are plenty of ways to get their marketing updates. Facebook’s unique value is keeping you up to date on your real-life friends. So to “get this balance right” Facebook today announced it’s reconfiguring News Feed to show content from close friends higher up, which may push posts from business Pages further down.
Full story on TechCrunch
Teens & Social: What’s the Latest?
April 21, 2015
Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. But recent data from the Pew Internet & American Life Project suggests that Facebook is still the most popular and frequently-used platform by this demographic.
Full story on Marketing Charts
Twitter Introduces Controversial Messaging Feature
April 21, 2015
Twitter has added a new privacy setting that allows users to receive direct messages from anyone, regardless of whether they follow each other or not. Users can now send and receive direct messages to and from anyone, provided they enable the feature in the settings menu.
Full story on Forbes
Facebook Now Has 1.44 Billion Monthly Users
April 22, 2015
Facebook may have missed Wall Street’s estimates for its latest quarter, but it continues to grow at a healthy clip when it comes to users. During the social network’s Q1 2015 earnings report on Wednesday, the company reported its user base is larger than ever on desktop and mobile. There are now 1.44 billion people who use Facebook every month, up from the 1.39 billion last quarter.
Full story on Mashable
Facebook Video Is on Course to Steal Youtube’s Video Sharing Crown
April 23, 2015
Facebook video is big and it’s getting bigger. For the first time, YouTube really needs to worry about losing its position as the king of online video. Facebook video, which is relatively young in comparison to YouTube which launched in 2005, is now delivering 4 billion daily viewers.
Full story on The Next Web
Facebook’s New Notifications Tab Is a Robust Mini-News Hub
April 24, 2015
Facebook wants notifications to become much more than a perfunctory list of recent behavior, events and invitations. Mashable has learned the social network is quietly testing and rolling out a robust new notifications tab that pulls content from across the entire site and serves it up in one central place.
Full story on Mashable
What We’re Watching
~Melonie Gallegos
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