Salesforce.com, who specializes in contact management software, purchased Radian6, a social media monitoring platform (buzz monitoring) for $326 million. Read today’s press release here. This is an exciting move. We have a customer data giant plus a customer social media data “listening” giant well on their way to some significant integrations. Here’s what it means to…

There’s clearly not a standard set for Twitter netiquette of who you “should” follow back. I hear the debate going to this day and we’ve now hit its 5 year anniversary. Whooo congrats Twitter! #youvechangedtheworld I personally do not subscribe to the rule that I should follow back everyone that follows me. This lends to…

Plum District uses a cute error message to capture the hearts of their target audience, moms. While coming across a website error can be frustrating, it’s hard to stay frustrated at a newborn. More importantly, there’s a way for users to contact them for help.

Ratings and reviews can be terrifying to a business owner. The most common question I get from clients is, “What if they say something bad?” I hate to break it to everyone but they probably already did. If not, they will eventually. There’s no such thing as perfect when it comes to brand reputation. No product or service is going…

Selecting a name is the most important thing you will do for your brand, product or business. In today’s environment there’s more to finding a name than a catchy word or phrase. To be competitive it must meet greater criteria than “Does it sound nice?” Here are six ways to think ahead and launch with…

I’ve long had a preference for brands on Twitter. I’d say that I even crush on those that tweet me about my experience in their restaurant. According to an April 2010 study featured on eMarketer 49% of consumers are influenced to try new restaurants that use social media, especially if the restaurant is active on a social network…

There is a struggle to name “it” as social networking becomes a real component within marketing plans. In many companies the most important. Let’s take a look at some of the terminology being thrown around. Social Marketing I often hear the word social marketing used casually as a shortened version of social media marketing. It…

If you’re like me and rarely visit the .com you may not have noticed the ‘new’ Twitter roll out over the past few days. A new logo, new guidelines on use of their brand, and parameters about how other users’ public information can be used. I personally like the new logo. The idea that Twitter…

Well maybe, depending on the accuracy of the movie.  The fail whale came to mind as I was watching The Social Network over the weekend. In the movie Mark Zuckerberg accuses Eduardo Saverin (original co-founder and CFO) of jeopardizing the social network by cutting off finances and subsequently almost taking down the servers. The fail…

I’m starting an archive entertaining error messages (see more in the best error messages category). The fail whale is a given. But, have you seen the failed hooty? I didn’t know the little guy spoke multiple languages- what a talent. What I appreciate about this message besides the warm, fuzzy fun is that they link…