People Are Influenced to Try New Restaurants That Use Social Media

January 5, 2011

I’ve long had a preference for brands on Twitter. I’d say that I even crush on those that tweet me about my experience in their restaurant. According to an April 2010 study featured on eMarketer 49% of consumers are influenced to try new restaurants that use social media, especially if the restaurant is active on a social network they are a member of. Making your restaurant discoverable in social media can create a deeper connection with potential customers during that important first impression and increase the likelihood of them trying something new.

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