There’s clearly not a standard set for Twitter netiquette of who you “should” follow back. I hear the debate going to this day and we’ve now hit its 5 year anniversary. Whooo congrats Twitter! #youvechangedtheworld
I personally do not subscribe to the rule that I should follow back everyone that follows me. This lends to irrelevancy and spam because 1. I would not follow to listen, and 2. I’d end up following a bunch of porn spammer bots not the real people I’d actually want to hold a conversation with. I follow people whose content interests me regardless of whether or not they are interested in mine. If you follow me I owe you nothing, if you decide you want to unfollow me, you owe me nothing. I will also not punish you for unfollowing me by unfollowing you. This is starting to sound very high school. See what I mean?
As a brand the reasons are a little bit different because there is an obligatiion to customer, partner, and stakeholder. No matter which side of the conversation you are on here are a few fool proof reasons to follow that will in turn build a quality audience for your brand, and a better overall Twitter experience for all.
“Quality” Twitter Follow Back Strategy:
- Follow those who mention your handle and brand.
- People you have a discussion with.
- Those who mention your competitor.
- Anyone who isn’t following you but should be. It’s a great way to get discovered.
- Those who mention your footprint (region or city) and/or topics.
- Anyone who complains about you. So you can take the discussion private over DM.
- Ensure you are following a person before you DM them so they can reply.
- Be mindful of your follower to following ratio. If you follow 2,000 people and only 50 follow you it not only looks bad but a sure sign you are not on the right track.
- Maintain your audience 15mins a day. Or at a minimum weekly.
What’s your take on Twitter netiquette for follow backs?