Plum District uses a cute error message to capture the hearts of their target audience, moms. While coming across a website error can be frustrating, it’s hard to stay frustrated at a newborn. More importantly, there’s a way for users to contact them for help.
Melonie harnesses the power of social media to innovate brands. Over her 15+ year career she has led strategy at top digital agencies including Fandom Marketing, which she founded in 2011. She has worked with some of the largest household names in retail, wholesale, CPG, B2B and B2C. Melonie launched Brands With Fans in 2007 which has grown into a multi-contributor marketing publication.