The secret to building meaningful customer relationships? It’s not much different than real life. Yet, it is so much different than your typical marketing effort. Both work to the same end, to sustain a business through profit. A more direct marketing will work quickly and it’s likely you will never see that customer again. Like…
July 15, 2011
Late last month Google opened the floodgates to the media, and to a limited number in the public for beta use, its social driven technology Google+. I’m sure you’ve heard… With all the buzz flying around you might be wondering what to do. I am. Some businesses chomping at the bit to jump on the…
July 8, 2011Get your blog analytics on par. Here are metrics everyone should have in place to measure readership and content quality. Plus a few considerations for building a sophisticated measurement plan.
June 28, 2011
How to get your blog found, read often and recommended. The first step towards success is to have the right tools in place. The following tips will work on any of the top blogging platforms and they are things you can do on your own, today.
June 21, 2011
He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…
June 16, 2011
Spirit Airlines, whose IPO debuted in March of this year, is a brand to keep an eye on. Not for their stock trend but for their edgy marketing tactics. Spirit launched a “Weiner Sale” promoting $9 fairs to its email list and on its website Tuesday riding the coat tails of the Weinergate debacle. Weinergate…
June 9, 2011
Well here I am, staring at page after page of new potential designs for my blog, like I do at the rows of shoes in my closet every morning. It’s true. We are good at giving others advice. When it comes to our own marketing we tend to draw a blank. Is that true for you? It is for me. I’d rather design your blog than my own. So hey friend, why don’t you help me design mine?
June 3, 2011
In Bewitched (Columbia Pictures 2005) a dog played by Satchel is tested for loyalty between Isabel Bigelow and Jack Wyatt. Isabel has a trick up her sleeve, however, and she uses magic to lure the dog to her. Satchel hops over the dining table right into Isabel’s arms—despite the best efforts of a trainer standing…
May 3, 2011
I spoke at Social Media Camp at the Sony headquarters over the weekend providing a ton of information on social media promotional campaign planning. You can view the presentation on Slideshare here. Sometimes you can walk out of a conference like this on overload wondering “so what do I do?” Here are a few boiled…
May 3, 2011
#1 Talk about them, not your product. It’s a phenomenon that social networking has brought to light. I’m convinced it’s always been this way if you can picture a used car salesman talking and talking while watching the person on the other end fade away. The more you talk about your product, the less people…
April 8, 2011