Viral videos. Every company wants to create a viral video, yet few know how. Most marketers have at one time participated in a meeting where the directive is to create a viral video for the latest and greatest product. In general, the rule of thumb is that you cannot create your own viral video. Company-created…
MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh. I absolutely love how MailChimp’s branding and messaging is consistent. Everything from the funny monkey to the fun…
Content creation has become a very crucial role for marketers over the past few years, and it doesn’t look like a role that will be going away anytime soon. Whether you’re managing content, creating a presentation, writing a blog post, or developing copy for social media, there is no doubt that you have to be on your…
Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial thing when it comes to a brand’s website design until you are surprised by one that is simply…
Coming up with great blogging ideas can be a challenge, whether you’re writing for one blog or multiple blogs. Sure there are thousands of topics to write about, but with the Internet being flooded with content good and bad, you want to stand out, be ready for anything, be relevant and be professional. Blogging has…
Ah, Halloween. It’s that brief autumnal moment when we all have a chance to let loose before the end-of-the-year responsibilities fully kick in. We look forward to darkly decorating our houses, playing spooky soundtracks, and being safely scared by monster movie marathons and high school haunted houses. But you know what we find REALLY frightening?…
Finding photos for use in online articles, blog posts and other online marketing efforts can be a source of frustration for many. Questions arise about rights, fair use and attribution. There are several resources available to find photos, and understanding creative commons, editorial use and attribution will help you navigate and find a photo…
This week we’re at the Content Marketing Strategies Conference discovering tools for content development, curation and syndication. I’m excited to test and try all of them because my own organization suffers from the same challenges every company (big or small) does in taking this on as a serious marketing tactic: Time Resources And, the need…
Everyone seems to have their standard set of social platforms in place (Facebook, Twitter, blog) and this is the year for marketers to take the next step forward to seriously consider their content. We are all thinking about how to better leverage our digital brand assets and distribute them in a way that makes sense…
The velocity of communications have become faster with the emergence of real-time news feeds in social media. It has become the norm for brands to regularly produce fresh content and interact with customers online. Whether it’s blogging, video, podcasts or whitepapers, content marketing is what is now. Here are ten things you can do to…
