MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh. I absolutely love how MailChimp’s branding and messaging is consistent. Everything from the funny monkey to the fun little blurbs they come up with to entertain us while we work.
Melonie harnesses the power of social media to innovate brands. Over her 15+ year career she has led strategy at top digital agencies including Fandom Marketing, which she founded in 2011. She has worked with some of the largest household names in retail, wholesale, CPG, B2B and B2C. Melonie launched Brands With Fans in 2007 which has grown into a multi-contributor marketing publication.
[…] the web page that customers use to compose their newsletters is an image of their mascot, Freddie, making some kind of funny commentary. With each refresh of the page, Freddie makes a new joke, so that as the customer edits her […]