By: Andy Morales Empire Avenue is a social measurement tool combined with a gamification level that mimics the intricacies of the stock market. When visiting their website, it is easy to get lost, confused, and overwhelmed. However, if you go to their website when it happens to be down, you are greeted with a friendly…
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
This is the first post in a new series we’re kicking off with professional copywriter Anne McColl exploring methods of communicating creatively, yet conversationally. Anne is an interactive copywriter who has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story…
Fresh Books knows how to turn lemons into lemonade. They use the error page one might come across on their website to brand and entertain their visitors. This YouTube video is a great diversion to the frustration the visitor is facing. And, does a nice job of communicating the company culture ultimately connecting with their…
#1 Talk about them, not your product. It’s a phenomenon that social networking has brought to light. I’m convinced it’s always been this way if you can picture a used car salesman talking and talking while watching the person on the other end fade away. The more you talk about your product, the less people…
Plum District uses a cute error message to capture the hearts of their target audience, moms. While coming across a website error can be frustrating, it’s hard to stay frustrated at a newborn. More importantly, there’s a way for users to contact them for help.
Well maybe, depending on the accuracy of the movie. The fail whale came to mind as I was watching The Social Network over the weekend. In the movie Mark Zuckerberg accuses Eduardo Saverin (original co-founder and CFO) of jeopardizing the social network by cutting off finances and subsequently almost taking down the servers. The fail…
I’m starting an archive entertaining error messages (see more in the best error messages category). The fail whale is a given. But, have you seen the failed hooty? I didn’t know the little guy spoke multiple languages- what a talent. What I appreciate about this message besides the warm, fuzzy fun is that they link…
