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The New Twitter, You and Your Brand

November 2, 2010
Twitter for Business

If you’re like me and rarely visit the .com you may not have noticed the ‘new’ Twitter roll out over the past few days. A new logo, new guidelines on use of their brand, and parameters about how other users’ public information can be used. I personally like the new logo. The idea that Twitter…

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Best Error Messages Ever: Fail Whale

October 5, 2010

Well maybe, depending on the accuracy of the movie.  The fail whale came to mind as I was watching The Social Network over the weekend. In the movie Mark Zuckerberg accuses Eduardo Saverin (original co-founder and CFO) of jeopardizing the social network by cutting off finances and subsequently almost taking down the servers. The fail…

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Hootsuite Error Message: Owls Need a Break

September 28, 2010

I’m starting an archive entertaining error messages (see more in the best error messages category). The fail whale is a given. But, have you seen the failed hooty? I didn’t know the little guy spoke multiple languages- what a talent. What I appreciate about this message besides the warm, fuzzy fun is that they link…

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What Gmail Priority Means to Your Email Marketing

September 21, 2010

[youtube=http://www.youtube.com/watch?v=5nt3gE9dGHQ&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1] Prediction: as Gmail Priority adoption goes up, open rates go down Email marketing is about to get ugly. While email is the most widely used tool online it’s over saturated, overwhelming, and ***NOISY***. The smart people at Google have done it again. They cut through the noise by prioritizing messages in your inbox. You…

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The New Digg Fail “Wagon” Charms Its Way Through Glitches

September 7, 2010

I’ve had my NEW Digg beta account in place for months after hearing the big announcement at the Diggnation SXSW party. (I have video I’ve procrastinating on posting I will do it soon I promise). The truth is I am intrigued but I just haven’t had time to, well, dig around it. As the shiny,…

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What Facebook Locations Mean to Your Business

August 24, 2010

LBS marketing is heating up with Facebook’s roll out of a Locations feature last week. Will be an application killer? Not yet, the application still lacks the reward system Foursquare thrive on, the venue ratings and reviews that feed the hungry Yelper’s ego, and the playful features of Gowalla. What it does mean is LBS…

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Psychological Insights to Twitter

August 17, 2010
Twitter for Business

The PsyBlog article Twitter: 10 Psychological Insights provides a view into why people are using Twitter. The findings are not so surprising if you’ve been riding the Twitter train, believe me you’ll relate. Here are three the findings I found most interesting as a user and a marketer. “Most tweets are babble…What they call ‘pointless…

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MTV Enlists The Jersey Shore in Foursquare Marketing

July 13, 2010

As brands eventually began to participate in Twitter posting updates and entertaining audiences, we can witness early adopters like MTV turning Foursqare into a lifestyle play. While we all know Foursquare has rolled out brand offerings to manage venues and push special offers, this gives Foursquare a new twist with check-in updates from the brand…

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Personal Relationships Matter in Ad recall

July 8, 2010

New data on Facebook advertising was featured in today’s WSJ article Facebook Touts Selling Power of Friends. The latest ComScore study shows that Facebook is exceeding long standing contenders Yahoo, Microsoft sites, AOL and Fox Interactive in ad impressions. Shooting through the roof in Q1 2010. What makes Facebook even more appealing than “traditional digital”…

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