If you’re like me and rarely visit the .com you may not have noticed the ‘new’ Twitter roll out over the past few days. A new logo, new guidelines on use of their brand, and parameters about how other users’ public information can be used. I personally like the new logo. The idea that Twitter…
What Gmail Priority Means to Your Email Marketing
September 21, 2010[youtube=http://www.youtube.com/watch?v=5nt3gE9dGHQ&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1] Prediction: as Gmail Priority adoption goes up, open rates go down Email marketing is about to get ugly. While email is the most widely used tool online it’s over saturated, overwhelming, and ***NOISY***. The smart people at Google have done it again. They cut through the noise by prioritizing messages in your inbox. You…
Were You at the Doctors Office Today? SelectiveTweets Hacks Facebook Status
September 17, 2010I thought it was just a glitch in the system that happened only to me today. The culprit? A widely used application called SelectiveTweets. You’ll recognize it by twitter posts tagged #FB tagged which the app syndicates to Facebook. The odd thing is I have never installed or used SelectiveTweets because I found the hashtag…
What Facebook Locations Mean to Your Business
August 24, 2010LBS marketing is heating up with Facebook’s roll out of a Locations feature last week. Will be an application killer? Not yet, the application still lacks the reward system Foursquare thrive on, the venue ratings and reviews that feed the hungry Yelper’s ego, and the playful features of Gowalla. What it does mean is LBS…
Psychological Insights to Twitter
August 17, 2010The PsyBlog article Twitter: 10 Psychological Insights provides a view into why people are using Twitter. The findings are not so surprising if you’ve been riding the Twitter train, believe me you’ll relate. Here are three the findings I found most interesting as a user and a marketer. “Most tweets are babble…What they call ‘pointless…
MTV Enlists The Jersey Shore in Foursquare Marketing
July 13, 2010As brands eventually began to participate in Twitter posting updates and entertaining audiences, we can witness early adopters like MTV turning Foursqare into a lifestyle play. While we all know Foursquare has rolled out brand offerings to manage venues and push special offers, this gives Foursquare a new twist with check-in updates from the brand…
Personal Relationships Matter in Ad recall
July 8, 2010New data on Facebook advertising was featured in today’s WSJ article Facebook Touts Selling Power of Friends. The latest ComScore study shows that Facebook is exceeding long standing contenders Yahoo, Microsoft sites, AOL and Fox Interactive in ad impressions. Shooting through the roof in Q1 2010. What makes Facebook even more appealing than “traditional digital”…